Group Media Director, B2B

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Power Digital Marketing

WebsiteLinkedInAlle Stellen

501 - 1000 Mitarbeiter

🤝 B2B

👥 B2C

B2B • B2C • Marketing

Power Digital Marketing ist eine technologiegestützte Wachstumsmarketingfirma, die an der Schnittstelle von Daten, Technologie und menschlicher Intelligenz arbeitet, um Gewinne vorhersehbar zu machen. Das Unternehmen bietet ein umfassendes Spektrum digitaler Marketingdienstleistungen an, darunter strategische Beratung, kreative Kampagnen, Datenintelligenz, Medienplanung und mehr, um jede Phase der Kundenreise zu entfachen. Power Digital Marketing konzentriert sich darauf, Geschäftsergebnisse durch Transparenz, datengesteuerte Strategien und fortschrittliche Technologien zu liefern, um Marken zu helfen, nachhaltiges Wachstum und Wettbewerbsvorteile in einem hyperkompetitiven Markt zu erzielen.

Beschreibung

• Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets. • Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms. • Ensure consistent application of best practices in: • Account structure and optimization • Testing frameworks, multi-touch attribution and incrementality • Creative and content feedback loops in partnership with Creative teams • Measurement and reporting rigor, including account-based measurement approaches • Serve as the strategic escalation point for complex performance challenges. • Act as the senior strategic lead for key/pillar client relationships. • Lead Quarterly Business Reviews, pipeline performance narratives, and forward-looking growth strategies for top priority clients. • Identify and drive account expansion opportunities, including increased media investment, ABM program maturation and channel diversification. • Partner with Sales and Strategy teams to support new business pitches and growth opportunities. • Build trusted relationships with client stakeholders, confidently communicating strategy, results, and pipeline impact. • Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance and accountability. • Own resource planning, team structure, and client allocation to ensure the right people are in the right roles. • Coach and develop direct reports, including performance management, career growth, and skill development. • Elevate team capabilities across: • B2B platform expertise • Data analysis and pipeline storytelling • Strategic thinking and client communication • Serve as the escalation point for team and client challenges. • Own growth of managed media dollars across your portfolio through retention and expansion. • Ensure strategies balance performance, efficiency, and client profitability. • Partner with divisional and finance leadership to manage contribution margin, resourcing, and account health. • Identify and address risks related to performance, client satisfaction, or profitability. • Ensure all accounts meet Power Digital standards for execution, pacing, and deliverables. • Drive adoption of tools, platforms, and processes that improve efficiency and B2B performance. • Maintain strong operating rhythms including: • Regular pipeline and performance reviews • Testing roadmaps and prioritization • Clear reporting and insights delivery • Ensure SLA adherence and high-quality execution across all accounts.

🎯 Anforderungen

• 8–10+ years in paid media, B2B performance marketing, or media leadership roles. • Proven experience managing multi-channel B2B paid media strategies across a portfolio of clients. • Experience overseeing significant monthly media budgets ($200K–$1M+ per client preferred). • Strong leadership experience managing and developing high-performing teams. • Deep expertise across major B2B paid media platforms (Google, LinkedIn, Programmatic; others a plus). • Strong understanding of full-funnel strategy, including demand generation, pipeline acceleration and measurement across long sales cycles. • Experience translating platform performance into business outcomes (revenue, pipeline, LTV). • Strong client-facing and communication skills, with ability to influence senior stakeholders. • Experience supporting new business pitches and account expansion. • Data-driven, highly organized, and operationally strong.

🏖️ Vorteile

• Base salary + commission opportunities • Robust Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one-time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards, including prize money and recognition for outstanding performance • Opportunities to be involved in company's DEI initiatives