Senior Marketing Lifecycle Manager

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Provenir

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 2004

☁️ SaaS

💳 Fintech

🤖 Künstliche Intelligenz

SaaS • Fintech • Artificial Intelligence

Provenir ist die Decision Intelligence Plattform für Finanzdienstleister. Sie bietet eine Low-Code, Cloud-native SaaS-Plattform, die Daten, KI-Modelle, Analysen und Entscheidungsagenten in einer einzigen, gesteuerten Umgebung konsolidiert, um Kreditrisiken, Betrug & Identität, Compliance, Onboarding, Kundenmanagement und Inkasso zu unterstützen. Die Plattform bietet Echtzeit-, KI-gestützte Entscheidungen, einen Datenmarktplatz für Identitäts-/Betrugs-/Kreditdaten, Fallmanagement sowie Tools zur Bereitstellung, Validierung und Optimierung von Modellen und Richtlinien auf globalen Märkten. Provenir wird von Banken, Kreditgenossenschaften, Fintechs, Zahlungs- und Telekommunikationskunden genutzt und verarbeitet jährlich Milliarden von Entscheidungen.

Beschreibung

• Design and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration, customer onboarding, retention, and expansion • Translate field marketing briefs into structured, multi-touch campaigns aligned with market-specific strategies and business priorities • Build non-linear, multi-step engagement journeys for complex B2B buying processes • Own the strategy, execution, and optimisation of full-funnel email marketing programs • Build and manage automated nurture journeys in Salesforce/Pardot • Develop personalised, behaviour-driven communications to increase engagement and conversion quality • Ensure deliverability, compliance, and performance optimisation best practices • Define and maintain advanced database segmentation frameworks • Build targeted audiences and personalised campaign experiences using behavioural, firmographic, and engagement data • Analyse user behaviour across touchpoints to identify engagement patterns, drop-off points, and optimisation opportunities • Own campaign performance tracking and reporting within Salesforce/Pardot • Develop and maintain lifecycle reporting frameworks • Provide actionable insights to optimise campaigns and inform growth strategies • Lead A/B testing across email content, journey structures, timing, audience segmentation, and website landing pages • Apply a test-and-learn approach to improve performance and drive growth • Collaborate with Paid Media, UI Design, Website, Field Marketing, Sales, SEO, and Content teams • Integrate lifecycle programs into the content marketing calendar • Create engaging website content across the sales cycle based on audience knowledge

🎯 Anforderungen

• Extensive experience in email marketing and lifecycle marketing, ideally in B2B environments • Proven expertise in Salesforce and Pardot, including campaign setup, automation workflows, advanced reporting, and performance analysis • Strong experience in audience segmentation and personalised campaign execution • Demonstrated ability to design and manage complex, multi-touch nurture journeys • Proven experience with A/B testing and continuous optimisation frameworks • Strong analytical skills and ability to translate data into actionable insights • Focus on revenue impact • Experience working across multiple digital channels within integrated campaigns • Background in B2B enterprise SaaS, fintech, or similarly complex industries • Experience managing long sales cycles with multiple stakeholders and decision-makers • Familiarity with account-based marketing (ABM) strategies • Experience working across international markets and multi-language campaigns • Understanding of multi-touch attribution and revenue-focused marketing metrics

🏖️ Vorteile

• Comprehensive health and wellness plans • Paid time off • Company holidays • Flexible and remote-friendly opportunities • Maternity/paternity leave