Integrated Marketing Communication Specialist

🕒 vor 6 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

👻 Geisterscore 11%

Was es bedeutet: die Wahrscheinlichkeit, dass für diese Stelle niemand wirklich einstellt.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Saluda Medical

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

🏥 Gesundheitswesen

💼 Beratung

🏭 Fertigung

Healthcare • Consulting • Manufacturing

Saluda Medical ist ein Pionierunternehmen im Bereich der Neuromodulation und konzentriert sich auf die Entwicklung innovativer Plattformen zur Behandlung chronischer neurologischer Erkrankungen. Mit dem Evoke® System, das von der proprietären SmartLoop™-Technologie angetrieben wird, hat das Unternehmen eine Lösung geschaffen, die die individuellen Biomarker von Patientinnen und Patienten misst und die Stimulation kontinuierlich anpasst, um eine gleichbleibende therapeutische Wirkung zu gewährleisten. Saluda Medical treibt durch bahnbrechende Forschung und Entwicklung die Transformation der Patientenversorgung voran, und die Systeme des Unternehmens sind für ihre fortschrittlichen Fähigkeiten in der Rückenmarkstimulation (Spinal Cord Stimulation, SCS) weithin anerkannt.

Beschreibung

• Support the development and execution of integrated marketing communication plans across HCP, patient, referral, and other stakeholder audiences • Translate marketing strategies into coordinated multi-channel campaigns and communication plans • Execute campaigns across digital, email, social media, web, print, video, events, and other channels • Develop campaign timelines, channel plans, creative requirements, and executional deliverables • Coordinate communications for product and therapy launches, major campaigns, conferences, tradeshows, customer programs, and other commercial initiatives • Manage digital marketing activities across websites, email, social media, search, digital advertising, and digital education and sales enablement tools • Support website development, content updates, optimization, user experience improvements, SEO, and SEM activities • Coordinate paid digital, paid social, organic social media, email marketing, audience segmentation, nurture campaigns, and automated communications • Partner with Commercial Operations to integrate digital marketing, CRM, lead management, and customer engagement programs • Develop, coordinate, and manage marketing content for HCP, patient, corporate, and commercial audiences • Create and coordinate web content, email, social media, videos, presentations, advertisements, customer communications, educational materials, and sales enablement assets • Maintain content calendars and coordinate communication sequencing across channels • Support consistent execution of Saluda and Evoke brands and maintain brand and creative guidelines • Coordinate graphic design, video, photography, digital content, and creative production workflows • Manage marketing assets and digital asset management processes • Manage multiple integrated marketing projects, stakeholders, timelines, approvals, agencies, and deliverables • Coordinate materials through Medical, Legal, Regulatory, and Compliance review processes • Manage agency and vendor relationships, scopes of work, budgets, timelines, and deliverables • Define and track campaign and channel performance metrics and develop reporting and dashboards • Monitor website traffic, search performance, email engagement, social engagement, digital advertising, campaign performance, and marketing KPIs • Use data and insights to improve content, audience targeting, channel mix, and campaign execution • Support audience segmentation and campaign measurement with Commercial Operations, CRM, analytics, and cross-functional teams • Build a test-and-learn approach across digital and integrated marketing programs • Serve as an integrated marketing partner to HCP Marketing, Patient Marketing, Market Development, Sales, Clinical Marketing, and other commercial functions • Collaborate across functions and geographies on business initiatives, product launches, commercial programs, and organizational priorities

🎯 Anforderungen

• 3+ years of experience in integrated marketing communications, digital marketing, marketing communications, or related roles • BA/BS in Marketing, Communications, Business, Advertising, Digital Marketing, or a related discipline • Demonstrated experience executing integrated, multichannel marketing campaigns • Experience with website content management and SEO and SEM best practices • Experience developing and executing social media, email, web, and digital advertising programs • Experience working with creative agencies, designers, video partners, and external vendors • Strong project management skills managing multiple initiatives, stakeholders, deadlines, and deliverables simultaneously • Strong written and verbal communication skills, with ability to translate complex information into clear and compelling communications • Strong attention to detail and commitment to brand consistency and executional excellence • Analytical mindset with experience measuring campaign effectiveness and using data to improve marketing performance • Ability to operate effectively in a fast-paced, highly collaborative, and evolving commercial organization • Experience marketing medical devices, healthcare products, pharmaceuticals, or other regulated products preferred • Experience in medical device, neuromodulation, spinal cord stimulation, or another implantable medical device category preferred • Experience communicating with both HCP and patient audiences preferred • Experience operating in a B2B, B2C, or B2B2C healthcare environment preferred • Experience supporting product launches and commercialization initiatives preferred • Understanding of medical device clinical, regulatory, and promotional review environments preferred • Experience with marketing automation, CRM platforms, website content management systems, social media management platforms, and digital analytics tools preferred • Familiarity with graphic design and creative production workflows preferred • Experience supporting congresses, tradeshows, customer events, and other integrated commercial programs preferred • Ability and willingness to travel as needed to support conferences, customer programs, content development, and key commercial initiatives

🏖️ Vorteile

• Full-time employment • Remote work in the United States • Equal opportunity workplace committed to diversity and inclusion • Opportunity to work on innovative medical-device technology addressing chronic neurological conditions • Cross-functional exposure and collaboration across Commercial Marketing, Patient Marketing, HCP Marketing, Clinical, Sales, Regulatory, and other teams

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