Senior Director – GTM, Marketing Strategy

🕒 vor 21 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $200.000 - $230.000 / Jahr

⏰ Vollzeit

🟠 Senior

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of SHI International Corp.

SHI International Corp.

5001 - 10000 Mitarbeiter

💼 Beratung

📦 Logistik

🏭 Fertigung

Consulting • Logistics • Manufacturing

Betrachten Sie SHI als Ihren persönlichen Technologie-Concièrge. Wir verbinden Ihr Team mit den IT-Lösungen und -Dienstleistungen, die Sie benötigen, um das Wachstum Ihrer Organisation und die Mitarbeitererfahrung zu unterstützen.

Beschreibung

• Define and lead the strategic vision for GTM and marketing programs • Establish a cohesive, multi-year roadmap aligned to revenue growth and business priorities • Partner with executive marketing and GTM leadership on strategic planning, investment allocation, and prioritization • Drive alignment across marketing, sales, and operations through scalable frameworks, governance, and execution models • Evaluate and prioritize marketing programs and transformation initiatives based on market opportunity, customer impact, and ROI • Leverage analytics, market insights, and performance data to optimize marketing investment strategies • Connect cross-functional teams and align long-term strategy with day-to-day execution • Develop executive-level narratives, presentations, and recommendations • Establish KPI frameworks, measurement models, and attribution methodologies • Conduct market, competitive, and customer analysis to identify growth opportunities and transformation areas • Champion innovative tools, technologies, and AI-driven insights • Build repeatable strategic planning and evaluation frameworks for consistent prioritization and execution

🎯 Anforderungen

• Completed Bachelor’s degree or equivalent relevant experience required • 8-10 years of experience in Marketing, Communications, or a relevant functional area • Demonstrated success leading strategic planning, transformation initiatives, or large-scale marketing programs • Strong understanding of the end-to-end marketing lifecycle, including campaign planning, execution, and measurement • Experience in demand generation and optimizing marketing investment strategies • Proven ability to influence executive stakeholders and translate complex insights into actionable strategies • Ability to travel to SHI, Partner, and Customer Events • Ability to travel 25% • Expertise in developing and executing GTM and marketing strategies that drive measurable business outcomes • Advanced ability to synthesize complex data into actionable insights and executive-level recommendations • Strong proficiency with marketing analytics, attribution models, and performance measurement frameworks • Deep understanding of market dynamics, customer segmentation, and competitive positioning • Proven ability to lead large-scale, cross-functional initiatives and transformation programs

🏖️ Vorteile

• Continuous professional growth and leadership opportunities • Health, wellness, and financial benefits • Medical, vision, and dental benefits • 401K • Flexible spending • World-class facilities and technology provided in offices or remotely

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