Lead Strategist

🕒 vor 14 Tagen

💵 $115.000 - $150.000 / Jahr

⏰ Vollzeit

🟠 Senior

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Shift Paradigm

201 - 500 Mitarbeiter

💼 Beratung

📣 Marketing

🤖 Künstliche Intelligenz

💰 Debt financing im 2023-01

Consulting • Marketing • Artificial Intelligence

Shift Paradigm ist eine Beratungsagentur für digitales Wachstum und Experience Design, die Unternehmen dabei unterstützt, externe Zielgruppen zu verbinden und interne Abläufe zu optimieren. Sie bieten digitales Produktdesign und -entwicklung, CX- und UX-Strategie, MarTech- und Revenue-Operations (CRM, CDP, Datenorchestrierung), E-Mail- und Kampagnenmarketing (Segmentierung, Personalisierung, SMS/in-App) sowie die Operationalisierung von KI durch Integrationen und kundenspezifische Entwicklung. Das Unternehmen betreut Kunden aus den Bereichen Gesundheitswesen und Medizintechnik, Fertigung, Finanzdienstleistungen, B2B SaaS, Technologie sowie Gastronomie und Hotellerie und positioniert sich als technologieunterstützter, KI-infundierter Partner, der sich auf messbares Wachstum fokussiert.

Beschreibung

• Serve as a trusted strategic advisor and thought partner to clients • Build long-term client relationships and identify growth opportunities • Lead client-facing workshops and strategy presentations • Align design and copywriting partners to execute strategic visions • Develop quantifiable content strategies, test-and-learn methodologies, and measurement methodologies to demonstrate marketing ROI • Collaborate with data engineers to interpret dashboards and raw data • Analyze complex datasets and generate clear, error-free insights • Create and own client-facing decks using storytelling with data and presentation design • Communicate strategic narratives and actionable audience insights through data visualizations • Serve as a subject matter expert on email marketing trends and best practices • Share best practices with clients and colleagues • Report directly to the Senior Director of Data & Insights • Collaborate across data, creative, and operations teams on post-campaign reporting and business-led narratives

🎯 Anforderungen

• 10+ years of experience in omnichannel or lifecycle marketing strategy • Meaningful experience working on email marketing for or with major consumer brands • Financial services experience is a huge plus • Proven expertise leveraging data to drive business decisions • Ability to develop multi-year omnichannel test-and-learn roadmaps and granular journey-stage, channel-brief, or optimization strategies • Curious, always-learning practitioner of AI tools to aid thinking, output, and efficiency • Strong critical thinking and analytical skills paired with a creative spark • Knowledge of design, copy, and customer experience; ability to collaborate with creatives • Comfort abstracting insights from large datasets and using dashboards, including Tableau and AWS • Expert in Excel/Google Suite • Advanced knowledge of email and digital marketing metrics • Highly detail-oriented, organized self-starter with strong problem-solving skills • Executive presence with excellent written and oral communication, time management, and client deliverable development skills • Familiarity with ESPs, including SFMC and Adobe, preferred but not required • Must have current US or Canada work authorization • Must work US East Coast hours • No relocation assistance available

🏖️ Vorteile

• Medical insurance • Dental insurance • Vision insurance • Short-term disability (STD) • Long-term disability (LTD) • Life/AD&D insurance • 401(k) • Flexible Paid Time Off • Various other ancillary benefits and perks • Accommodations available on request for candidates taking part in all aspects of the selection process

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