Director, Product Marketing – AI Solutions

🕒 vor 1 Monat

💵 $174.000 - $290.000 / Jahr

⏰ Vollzeit

🔴 Experte

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Sophos

1001 - 5000 Mitarbeiter

Gegründet 1985

💼 Beratung

🏥 Gesundheitswesen

🏭 Fertigung

💰 Post-IPO Equity im 2021-08

Consulting • Healthcare • Manufacturing

Sophos ist ein führendes Cybersecurity-Unternehmen, das sich auf den Schutz von Unternehmen vor fortgeschrittenen Cyberbedrohungen spezialisiert hat. Das Unternehmen bietet eine umfassende Suite an Sicherheitslösungen, darunter Endpoint Protection, Managed Detection and Response (MDR), Network Security und Cloud Security. Mit einem präventionsorientierten Ansatz zielt Sophos darauf ab, Ransomware und andere Cyberbedrohungen zu stoppen, bevor sie Schaden anrichten. Sophos bietet Services wie Threat Research, Sicherheitsschulungen und operativen Support, um eine robuste Verteidigung gegen Cyberangriffe sicherzustellen. Die Lösungen richten sich an verschiedene Branchen, darunter Finanzwesen, Gesundheitswesen, öffentlicher Sektor, Fertigung und Einzelhandel. Die Plattform Sophos Central ermöglicht ein zentrales Sicherheitsmanagement und integriert sich nahtlos in bestehende IT-Infrastrukturen, um das Sicherheitsniveau zu erhöhen.

Beschreibung

• Lead go-to-market strategy, positioning, and messaging for Sophos' AI security portfolio • Own positioning and messaging for Sophos AI solutions and emerging categories • Build the category narrative around AI-native cybersecurity defense • Guide AI-related messaging across the broader Sophos portfolio • Translate technical capabilities into channel-ready stories for security buyers, MSPs, and end customers • Develop messaging frameworks, value propositions, competitive positioning, and proof points • Lead end-to-end go-to-market planning for new AI solutions and category launches • Partner with Product Management on launch scope, sequencing, and tiering • Build launch assets including pitch decks, solution briefs, web copy, video scripts, demo narratives, FAQs, battlecards, and partner playbooks • Drive cross-functional execution with Brand, Digital, Channel Marketing, Sales Enablement, PR, and Events • Equip MSPs, MSSPs, resellers, and VARs to sell and operationalize Sophos AI solutions • Build seller and partner enablement programs • Author talk tracks, objection handling, and competitive positioning • Maintain a point of view on the AI cybersecurity market and competitive landscape • Track competitor claims and product launches • Brief analyst research firms including Gartner, IDC, and Omdia • Build feedback loops with customers, partners, and field teams • Develop customer and partner evidence such as case studies, quotes, references, and outcome data • Develop AI narratives for Sophos' broader solution portfolio

🎯 Anforderungen

• AI-native daily workflow using frontier AI tools for research, competitive analysis, drafting, and synthesis • 7+ years in roles combining technical depth and market-facing communication • Proven track record bringing new products or categories to market • Ability to translate deep technical capability into differentiated stories • Ability to build launch assets including pitch decks, solution briefs, web copy, battlecards, and enablement playbooks • Fluency in or ability to quickly learn a channel-led model involving MSPs, MSSPs, resellers, and distributors • Ability to automate repetitive work with tools, prompts, and workflows • Hands-on competitive research using trials, demos, documentation, release notes, and pricing pages • Track record turning competitive findings into positioning, battlecards, and objection handling • Strong writing and communication skills for analysts, sellers, and senior stakeholders • Comfort operating in ambiguity and on short timelines • Legal authorization to work in the jurisdiction where the position is posted without employer sponsorship • Willingness to travel occasionally • Preferred: direct experience marketing or building AI products • Preferred: direct experience with AI security, MDR, XDR, SIEM, or other cybersecurity solutions • Preferred: working knowledge of the AI threat landscape • Preferred: established relationships with industry analysts

🏖️ Vorteile

• Bonus eligibility • Comprehensive benefits package • Remote-first working model • Employee-led diversity and inclusion networks • Annual charity and fundraising initiatives • Volunteer days • Global employee sustainability initiatives • Global fitness and trivia competitions • Global wellbeing days • Monthly wellbeing webinars and training • Equal opportunity and recruitment adjustments

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