Director of Growth Marketing

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SoundStack

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2010

📱 Medien

☁️ SaaS

Media • SaaS • Advertising

SoundStack ist eine Audio-as-a-Service-Plattform, die darauf abzielt, Audiounternehmen wie Podcast-Unternehmen, Radiosender und Werbenetzwerke zu stärken. Sie bietet umfassende Tools für Streaming, Podcasting, Werbung und Analysen, um eine nahtlose und zuverlässige Audioübertragung weltweit zu ermöglichen. SoundStack bietet dynamische Werbeeinblendungen, Zuhöreranalysen und Lizenzberichterstattung, um die Monetarisierung zu maximieren und wertvolle Einblicke zu liefern. Ihre Plattform unterstützt Unternehmen mit Lösungen, die effizient mit einer Vielzahl von Technologien integriert werden können, um voreingenommene Transaktionen zu vermeiden und offenen Zugang zu Werbepartnern zu gewährleisten. SoundStack verpflichtet sich, gleichen Zugang zu technologischen Innovationen in der Audioindustrie zu bieten.

Beschreibung

• Own and improve Live365’s growth marketing strategy across organic, paid, and owned channels. • Identify opportunities to increase qualified traffic, free trials, paid subscriptions, and customer conversion. • Build and manage a practical growth roadmap focused on measurable business impact. • Balance strategic planning with hands-on execution across campaigns, content, paid media, reporting, and website improvements. • Partner with leadership to align growth initiatives with business goals, pricing, packaging, product launches, and customer segments. • Lead Live365’s SEO and AI search optimization efforts. • Improve visibility across traditional search, AI-driven search, answer engines, and generative AI discovery experiences. • Own keyword strategy, content planning, technical SEO recommendations, internal linking, search reporting, and ongoing optimization. • Help develop new Live365 web properties, landing pages, content hubs, resource centers, and other search-focused assets. • Manage day-to-day management and optimization of Google Ads. • Collaborate with the Head of Sales & Growth on funnel performance. • Create and test landing pages, forms, calls to action, email campaigns, nurture flows, and conversion paths. • Help define and build new Live365 site sections, landing pages, microsites, comparison pages, resource centers, and other growth-oriented properties.

🎯 Anforderungen

• 5+ years of experience in growth marketing, demand generation, acquisition marketing, performance marketing, or a similar role. • Experience in SaaS, subscription, self-serve, or recurring-revenue businesses. • Hands-on experience managing Google Ads, including campaign setup, keyword strategy, budget management, ad copy testing, landing page alignment, optimization, and reporting. • Experience testing and optimizing paid acquisition across additional platforms such as LinkedIn, Meta, YouTube, Reddit, Microsoft Ads, or similar channels. • Strong SEO experience, including keyword strategy, content planning, technical SEO fundamentals, search performance reporting, and ongoing optimization. • Familiarity with AI search optimization, including AEO, GEO, Google AI Overviews, AI Mode, answer engines, and generative AI-driven discovery. • Experience with funnel measurement, attribution, landing page performance, conversion optimization, and campaign reporting. • Experience working with free trial, demo, lead, or self-serve conversion funnels. • Ability to analyze performance data and turn it into clear recommendations, tests, and next steps. • Strong writing skills for ads, landing pages, emails, website copy, SEO content, and campaign messaging. • Hands-on experience with tools such as Google Analytics, Google Search Console, Google Ads, Looker Studio, HubSpot, Salesforce, ActiveCampaign, Semrush, Ahrefs, or similar platforms. • Technical proficiency in Google Tag Manager (GTM), including the ability to set up custom event tracking, manage third-party pixels, and troubleshoot data-layer issues to ensure accurate full-funnel attribution. • Demonstrated use of AI tools to improve marketing research, content planning, SEO analysis, campaign testing, reporting, and workflow efficiency. • Comfort working closely with sales, marketing, product, and leadership to improve acquisition, lead quality, conversion, and revenue performance. • Ability to operate strategically while also executing directly in a small-team environment. • Interest in audio, internet radio, streaming, media, creator tools, or businesses that serve niche communities.