Salesforce Marketing Cloud Product Owner

🕒 vor 3 Tagen

🏈 Alabama, Colorado, +5 weitere Bundesländer – Remote

infoinfo

💵 $116.153 - $185.543 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

✅ Produktmanager

👻 Geisterscore 0%

infoinfo

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of SouthState Bank

SouthState Bank

1001 - 5000 Mitarbeiter

🏦 Bankwesen

💸 Finanzen

💳 Fintech

Banking • Finance • Fintech

SouthState Bank ist ein Finanzinstitut, das eine breite Palette von Bankprodukten und -dienstleistungen anbietet. Es bietet persönliche Banklösungen wie Giro- und Sparkonten, Kreditkarten sowie Online- und Mobile-Banking. Die Bank bietet auch Finanzierungsmöglichkeiten, einschließlich persönlicher Darlehen, Hypotheken und Kreditlinien auf Immobilien. Darüber hinaus bietet SouthState Bank Investitionsdienstleistungen wie Finanz- und Altersvorsorgeplanung. Für Unternehmen bietet sie Bankdienstleistungen für kleine Unternehmen und Geschäftskunden an, einschließlich Darlehen, Kreditlinien und Liquiditätsmanagement. Sie bieten zudem Vermögensverwaltungsdienste für private und Firmenkunden.

Beschreibung

• Own and maintain the Salesforce Marketing Cloud roadmap • Manage stakeholder intake, requirements gathering, prioritization, and backlog planning • Lead campaign operations planning, including intake workflows, production timelines, QA checkpoints, approvals, deployment readiness, release coordination, and post-launch review • Align multiple product backlogs and maximize product and delivery-process value • Monitor platform health, system performance, send readiness, deliverability signals, data movement, and operational risks • Manage escalated issues and coordinate resolution with internal teams, Salesforce, and vendor partners • Partner with IT, CRM, data, analytics, privacy, compliance, and business stakeholders to translate business needs into scalable platform capabilities and marketing automation solutions • Establish and maintain governance standards, documentation, naming conventions, folder structures, operating procedures, QA checklists, and training materials • Support the design, execution, and optimization of customer journeys, email campaigns, automations, segmentation strategies, and personalization use cases • Coordinate platform releases, Salesforce updates, vendor escalations, enhancement requests, and change management activities • Analyze platform usage, campaign operations, performance trends, and stakeholder needs to identify opportunities for automation, efficiency, personalization, scalability, and value realization • Ensure marketing automation activity follows compliance, consent, privacy, data governance, and deliverability standards • Serve as the internal subject matter expert for Salesforce Marketing Cloud capabilities, limitations, operating model, governance, and best practices

🎯 Anforderungen

• Bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field, or equivalent practical experience • 5+ years of experience in marketing automation, marketing operations, CRM, digital marketing, or related marketing technology roles • Hands-on experience with Salesforce Marketing Cloud administration, campaign operations, journey management, segmentation, automation, and platform governance • Strong understanding of Salesforce Marketing Cloud business units, user roles, permissions, sender profiles, send classifications, subscriber management, and campaign deployment processes • Experience managing stakeholder intake, prioritization, project planning, release coordination, documentation, and cross-functional delivery • Ability to translate business goals into technical requirements and explain platform capabilities, constraints, and operational tradeoffs to non-technical stakeholders • Strong leadership, analytical, organizational, communication, troubleshooting, and process improvement skills • Understanding of data privacy, consent management, email compliance, deliverability, and data quality best practices • Salesforce Marketing Cloud certifications such as Marketing Cloud Administrator, Email Specialist, or Consultant • Experience with Salesforce CRM, Marketing Cloud Connect, Financial Services Cloud, Customer Data Platforms, data integrations, APIs, or related MarTech infrastructure • Familiarity with Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, Mobile Studio, Advertising, CloudPages, AMPscript, SQL, and HTML/CSS for email troubleshooting • Experience working in a regulated or data-sensitive industry, preferably financial services • Experience managing vendor relationships, platform roadmaps, QBRs, support escalations, and maturity planning • Experience building scalable governance models, intake processes, QA standards, training resources, and operational playbooks • Ability to communicate in person, on the phone, and through electronic channels • Ability to use a computer on a frequent basis, including typing and sustained attention to a monitor • Ability to sit, walk, and/or stand for extended periods of time • Ability to bend and reach

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