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Senior Growth Marketing Specialist

🕒 vor 28 Tagen

🌪️ Kansas, Missouri – Remote

infoinfo

⏰ Vollzeit

🟠 Senior

📈 Growth-Marketing-Manager

🗣️🇺🇸🇬🇧 Englisch erforderlich

Woher diese Stelle stammt

Veröffentlicht auf der Karriereseite von Spring Venture Group, nicht über eine Jobbörse

Von Remote Rocketship zum ersten Mal gesehen vor 28 Tagen

Noch offen auf der Website von Spring Venture Group. Geprüft vor 3 Stunden.

Logo of Spring Venture Group

Spring Venture Group

1001 - 5000 Mitarbeiter

Gegründet 2009

💼 Beratung

📣 Marketing

🏥 Gesundheitswesen

Consulting • Marketing • Healthcare

Die Spring Venture Group ist ein führendes Versicherungsunternehmen, das sich dem Schutz der Gesundheit und der finanziellen Sicherheit seiner Kunden verschrieben hat. Durch fortschrittliche Technologien, Marketing, Analytik und erstklassige Vertriebsstrategien bietet das Unternehmen seinen Kunden die Werkzeuge, um Krankenversicherungen effektiv zu vergleichen. Sein Ziel ist es, seinen Kunden durch langfristige Bildung, Beratung und Unterstützung Krankenversicherungspolicen zu finden, die Sicherheit bieten. Das Unternehmen legt Wert auf Innovation und Zusammenarbeit und fördert eine inklusive Unternehmenskultur, in der Mitarbeiter gedeihen und in ihrer Karriere vorankommen können. Die Spring Venture Group verpflichtet sich, ihren Kunden und Partnern durch den innovativen Einsatz von Technologie und Datenwissenschaft außergewöhnliche Erlebnisse zu bieten.

Beschreibung

• Own the end-to-end experimentation roadmap, from forming data-backed hypotheses through prioritization, variant asset definition, and post-test analysis • Partner with Paid Media to optimize landing pages for ad relevance, message match, and Google Ads/Meta Quality Score improvements • Maintain organic search best practices across conversion-focused landing pages, protecting keyword rankings, metadata, and site structure • Design, configure, and execute A/B and multivariate tests using enterprise testing suites such as Optimizely or VWO • Make minor content, copy, or logic iterations on WordPress landing pages using Breakdance Builder • Partner with Web Developers on core development, advanced technical implementations, and tracking script integrations • Use GA4 and Hotjar to analyze user drop-offs, form friction, and complex paths to conversion • Map custom events and triggers to validate test metrics • Optimize pathways for high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call actions • Collaborate with Paid Media, SEO, UX/UI Design, and Web Development teams • Translate test metrics into actionable business insights • Build performance dashboards reporting conversion lifts and acquisition cost savings to marketing leadership • Use generative AI to brainstorm copy variations, accelerate landing-page wireframing, and analyze qualitative user-feedback trends • Report directly to the Sr. Director, Engagement Marketing

🎯 Anforderungen

• 4+ years of dedicated experience in CRO, web optimization, or growth marketing with a proven track record of moving conversion needles and managing testing roadmaps • Strong baseline understanding of paid acquisition channels (Meta Ads, Google Ads) and awareness of how user intent shifts based on traffic source • Familiarity with on-page SEO principles, including proper header tags, content hierarchy, and balancing copy length with conversion-focused layouts • Baseline understanding of navigating and reviewing landing pages inside WordPress using a modern block/visual framework, ideally Breakdance Builder or similar tools • Awareness of how tracking scripts and element styling impact PageSpeed scores • Expert-level knowledge of GA4 and Google Tag Manager (GTM) • Ability to set up custom events and triggers to validate test metrics cleanly • Deep hands-on experience using enterprise testing suites, preferably Optimizely; VWO or other platforms acceptable • Baseline understanding of user experience (UX) principles • Basic understanding of HTML/CSS; minor style adjustment capability is a plus • Experience in lead-generation environments such as Healthcare, Insurance, FinTech, or highly regulated spaces strongly preferred • AI-native marketer able to prompt effectively for persuasive, compliant messaging variants and use AI tools for testing-lifecycle efficiency • LinkedIn profile required within the application process

🏖️ Vorteile

• Employees can work remotely • Remote work environment with equipment provided • Competitive compensation • Medical, Dental and Vision benefits after a short waiting period • 401k matching program • Generous paid time off program with an additional company break during the holidays • Annual Volunteer Time Off (VTO) • Donation matching program • Life Insurance • Employee Assistance Program (health & well-being on and off the job) • Rewards and Recognition • Maternity and Parental Leave • Training program and ongoing support throughout your entire Spring Venture Group career • Diverse, inclusive & welcoming culture • Optional enrollment options include HSA/FSA, AD&D, Spousal/Dependent life insurance, Short Term/Long Term Disability, Travel Assist, and Legal plans • Extensive additional enrollment offerings, including: HSA/FSA, 401K, Spousal/Dependent Life Insurance, Short Term/Long Term Disability, Travel Assist, Identity Protection, and Legal Plans • Designated workplace that is HIPAA compliant

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