Senior Performance Marketing Manager

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🕒 vor 9 Monaten

🏄 California – Remote

🏄 California – Remote

⏰ Vollzeit

🟠 Senior

📈 Performance-Marketing-Manager

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Sticky.io

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2008

🛍️ eCommerce

☁️ SaaS

💰 €75.000.000 Debt Financing - Sticky.io im 2021-06

eCommerce • SaaS

Sticky. io ist eine einheitliche Plattform für Umsatzoptimierung und Wachstum für E-Commerce-Marken. Es ist ein SaaS-Produkt, das CRM und Abonnementverwaltung, einen schnellen Checkout und Funnel-Builder, Zahlungsorchestrierung und intelligentes Routing sowie von KI unterstützte Umsatzrückgewinnung (Dunning/Retry-Logik) kombiniert, um Ablehnungen zu reduzieren, unfreiwillige Abwanderung zu verhindern und Konversionen und den Lebenszeitwert zu steigern. Die Plattform integriert über 160 Gateways und mehr als 500 Integrationen und ist für Handelsunternehmen mit hohem Volumen, Performance-Marketer und Finanzteams konzipiert, um Angebote, Abonnements, Zahlungen und Wiederherstellungen aus einem einzigen Protokollsystem zu verwalten.

Beschreibung

• Owns performance strategy and execution across paid channels • Manages budget allocation, forecasting, KPIs, and ROI analysis • Partners closely with creative, web development, and content teams to develop high-performing ads and landing pages • Lead end-to-end management of paid media campaigns across Google, Meta, TikTok, YouTube, Reddit, and other relevant platforms. • Develop, forecast, and manage paid media budgets to maximize ROI and pipeline generation. • Define and monitor campaign KPIs, including CTR, CVR, CPA, CPL, ROAS, pipeline influence, and overall funnel performance. • Build, test, and scale campaigns that drive qualified traffic, MQLs, and revenue. • Collaborate with design and content teams to develop compelling ad creative and messaging tailored to key personas. • Partner with web development and marketing operations to build and optimize HubSpot landing pages for paid traffic. • Continuously A/B test creative, copy, audiences, and landing pages to improve conversion rates. • Own paid analytics dashboards, attribution modeling, and reporting to inform strategy and forecast performance. • Stay current with paid media trends, algorithm updates, and platform innovations to ensure Sticky.io stays ahead of the curve. • Collaborate with sales and marketing leadership to ensure alignment on campaign goals, lead quality, and funnel conversion metrics. • Identify opportunities to expand into new ad platforms, test emerging formats, and scale proven winners.

🎯 Anforderungen

• 5+ years of experience managing multi-channel performance marketing campaigns in B2B SaaS, ecommerce, or fintech. • Proven track record of managing large budgets and achieving measurable pipeline and revenue growth. • Deep expertise in Google Ads, Meta Ads Manager, and at least one emerging channel (TikTok, Reddit, YouTube, or LinkedIn). • Strong command of data and analytics tools (Google Analytics, HubSpot, Looker Studio, etc.) with the ability to turn insights into action. • Experience with landing page optimization (HubSpot CMS preferred), A/B testing, and conversion rate optimization (CRO). • Excellent understanding of attribution, bidding strategies, remarketing, and audience segmentation. • Strong copywriting instincts and creative direction for ad assets and campaigns. • Highly analytical, results-oriented, and comfortable working in a fast-paced, growth-driven environment. • Collaborative team player who can work cross-functionally across marketing, design, web, and sales teams. • Proficiency using HubSpot, Salesforce, or similar marketing automation/CRM systems. • Prior experience promoting marketing events (including conferences and tradeshows) to effectively drive pipeline and generate leads.

🏖️ Vorteile

• Medical, Dental, Vision and 401K • Short-Term, Long-Term Disability and Life Insurance (100% employer paid) • Unlimited Paid Time Off and Paid Holidays • Compensation Package includes Great Equity Incentive Plan