Integrated Marketing Lead – Cross Product

🕒 vor 1 Monat

🏄 California, New York – Remote

infoinfo

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Stripe

Stripe

1001 - 5000 Mitarbeiter

Gegründet 2010

💳 Fintech

🛍️ eCommerce

🤝 B2B

💰 Venture Round im 2021-05

Fintech • eCommerce • B2B

Stripe ist eine Finanzinfrastrukturplattform für Unternehmen. Millionen von Unternehmen – von den größten Konzernen der Welt bis hin zu den ehrgeizigsten Start-ups – nutzen Stripe, um Zahlungen zu akzeptieren, ihre Einnahmen zu steigern und neue Geschäftsmöglichkeiten zu beschleunigen. Die Zentrale des Unternehmens befindet sich in San Francisco und Dublin, mit dem Ziel, das BIP des Internets zu erhöhen.

Beschreibung

• Own the strategy and execution of global, multi-channel horizontal campaigns that generate demand • Develop cross-product thought leadership and amplify high-value content across paid media, content syndication, digital and in-person events, social media, and other channels • Partner with product- and segment-aligned Integrated Marketing leads and regional marketing teams to ensure campaigns are cohesive and aligned with the end-to-end customer journey • Bring together Product, Segment Marketing, Regional Marketing, Events, Sales Development, Sales, and Sales Operations partners to align priorities, execute integrated programs, and contribute to pipeline growth • Drive programs from brief development and stakeholder alignment through execution, measurement, and optimization • Evolve Stripe’s global online events strategy into a scalable, programmatic engine supporting products, segments, industries, and regions • Manage and support a small team by providing priorities, coaching, and feedback while remaining involved in program strategy and execution • Identify and test innovative ways to reach and engage Stripe’s audiences • Collaborate with Integrated Marketing leads and regional demand generation teams on cross-product campaigns and Stripe’s global online events program

🎯 Anforderungen

• 8+ years of experience building and running demand generation programs at scale, such as in demand generation, growth marketing, integrated marketing, or regional marketing • Demonstrated experience developing multi-channel demand generation strategies and leading integrated activations across paid media, content, email, events, and webinars • Experience defining, managing, and using marketing performance metrics to evaluate and improve programs • Strong organizational and project management skills, with the ability to lead multiple complex programs simultaneously • Proven ability to build and deliver programs in partnership with Sales, Sales Development, Product Marketing, Content Marketing, and Event Marketing teams; candidates should be prepared to discuss programs they have directly owned • Ability to navigate ambiguity, adapt to changing priorities, and maintain positive momentum while bringing structure and clarity to complex initiatives • Fluency with AI, including experience using AI-native tools and incorporating LLM or agentic capabilities into everyday workflows (preferred) • Experience building and scaling new programs with an emphasis on repeatability, simplicity, and efficiency (preferred) • Experience with or exposure to event or field marketing (preferred) • Experience in payments, financial technology, or an adjacent industry, or marketing fintech products and solutions (preferred) • Experience in an adjacent discipline, such as strategy consulting or paid media (preferred)

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