Senior Manager, Omnichannel Insights – Execution

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Sumitomo Pharma America, Inc.

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1001 - 5000 Mitarbeiter

🧬 Biotechnologie

💊 Pharmazie

⚕️ Krankenversicherung

Biotechnology • Pharmaceuticals • Healthcare Insurance

Sumitomo Pharma America, Inc. ist bestrebt, die Gesundheit und das Wohlbefinden von Menschen weltweit zu verbessern, indem es innovative Behandlungen, Wissenschaft und Technologie vorantreibt. Das Unternehmen konzentriert sich darauf, Patient*innen in kritischen Bereichen wie Psychiatrie & Neurologie, Onkologie, Urologie, Frauengesundheit, seltenen Krankheiten sowie Zell- und Gentherapien zu unterstützen. Als Tochtergesellschaft der Sumitomo Pharma Co. , Ltd. verkörpert SMPA das Versprechen, Technologie und Expertise in den Lebenswissenschaften zu verknüpfen, um Patientenergebnisse zu verbessern. Mit einem breit gefächerten Portfolio an präklinischen und klinischen Programmen verpflichtet sich SMPA, patientenorientierte Lösungen durch einen technologiegetriebenen Ansatz bereitzustellen.

Beschreibung

• Lead analysis of large, complex datasets from CRM, digital platforms, media, POC, field force, and patient/HCP engagement systems using SQL and advanced analytical tools • Conduct exploratory and advanced analytics (EDA, segmentation, trend analysis) to identify opportunities that optimize omnichannel strategies and elevate the HCP and patient experience • Translate customer and channel insights into clear, actionable recommendations that guide brand and omnichannel strategy, improve engagement quality, and drive measurable commercial impact • Continuously evaluate omnichannel and campaign performance, identifying optimization levers to improve reach, responsiveness, and conversion while maintaining compliance with pharma regulations • Build, automate, and enhance dashboards, KPI frameworks, and performance reporting to provide real‑time visibility into omnichannel effectiveness for brand, marketing, and field leadership • Partner closely with marketing, sales, analytics, data engineering, IT, and agency partners to ensure data accuracy, accessibility, and integration across omnichannel ecosystems • Present insights and strategic recommendations to senior leadership, shaping decision‑making through data‑driven storytelling and clear business implications • Stay current with emerging data science, machine learning, MarTech, and industry trends, proactively identifying innovative analytical approaches relevant for pharma’s evolving omnichannel model

🎯 Anforderungen

• Bachelor’s or master’s degree in marketing, Business, Data Science/Analytics, Computer Science, Mathematics, Statistics, Engineering, or a related field • Minimum 8 – 12 (w/o Master’s) or 6 – 8 years (with Master’s) years of relevant experience in biotech or pharmaceutical industry • Advanced proficiency in SQL and experience with Python or R for data manipulation, modeling, and automation • Strong experience with BI and data visualization tools (Tableau, PowerPoint, Power BI, Qlik) and advanced Excel • Experience with analytics/measurement platforms (Google Analytics, Adobe Analytics, Crossix, Veeva CRM) • Experience working with cloud and big data technologies (AWS, GCP, Azure, Databricks, Snowflake) • Strong ability to perform exploratory data analysis, develop customer segmentation, and uncover clear, actionable insights from large, complex datasets • Knowledge of marketing automation and orchestration tools (SFMC, Google Marketing Suite, Marketo, HubSpot) • Familiarity with data governance, quality assurance, and privacy regulations (HIPAA, GDPR, CCPA) in a pharmaceutical context

🏖️ Vorteile

• Merit-based salary increases • Short incentive plan participation • Eligibility for the 401(k) plan • Medical, dental, vision, life and disability insurances • Flexible paid time off • 11 paid holidays plus additional time off for a shut-down period during the last week of December • 80 hours of paid sick time upon hire and each year thereafter