Director of Marketing – Strategy

Stelle nicht auf LinkedIn

🔥 vor 55 Minuten

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🔴 Experte

🎯 Marketingleiter

👻 Geisterscore 15%

Was es bedeutet: die Wahrscheinlichkeit, dass für diese Stelle niemand wirklich einstellt.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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T2 Systems

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 1994

☁️ SaaS

🤝 B2B

🚗 Transport

💰 €28.000.000 Venture Round im 2011-09

SaaS • B2B • Transport

T2 Systems is a software company that provides end-to-end parking management solutions for universities, municipalities, private operators, airports, healthcare systems, corporate campuses, and other organizations. Their platform includes permit management, enforcement management, PARCS (pay-on-foot and pay-on-phone), license plate recognition (LPR), pay stations, mobile payments (T2 MobilePay), citation services, and an integrated gateless access and revenue control system (T2 Velocity). T2’s cloud-based products aim to simplify parking operations, increase revenue, reduce enforcement costs, improve space utilization, and enhance the customer experience through real-time insights and full system integration.

Beschreibung

• Develop and execute comprehensive marketing strategies for brand awareness, lead generation, customer acquisition, and retention • Oversee marketing campaigns across digital, social media, email, and traditional media channels • Lead and mentor marketing professionals • Conduct market research and analyze trends • Collaborate with sales, product development, finance, leadership, and other departments • Manage the marketing budget and optimize resource allocation for ROI • Monitor and report campaign and initiative performance using data-driven insights • Manage relationships with external partners, agencies, and vendors • Ensure brand consistency and compliance with brand guidelines • Stay current with industry trends, emerging technologies, and marketing best practices • Formulate long-term strategic plans with T2 Systems leadership • Create organic and inorganic growth strategies • Scout acquisition targets and build an acquisition pipeline • Lead due diligence efforts to validate potential deal theses • Lead growth initiatives exploring new markets and growth areas • Advise leadership during strategy formulation, development, and execution • Partner cross-functionally with internal and external stakeholders

🎯 Anforderungen

• Bachelor's degree in Marketing, Business Administration, STEM or a related field; MBA or advanced degree preferred • 7+ years of experience in marketing, with at least 3 years in a leadership role • Proven track record of driving business growth through designing, developing and implementing successful marketing strategies and campaigns • Demonstrated success in developing and leading demand generation and generating qualified lead and opportunities that contributed to overall sales growth • Strong understanding of digital marketing, SEO, SEM, social media, and content marketing • Experience in developing content management processes and account-based marketing strategies • Excellent leadership and team management skills • Excellent communication and presentation skills, along with confidence and presence to engage effectively with senior executives • Strong analytical and problem-solving abilities • Proficiency with marketing automation tools, CRM systems, and analytics platforms • Experience with growth strategy projects, including blue sky growth strategies, go-to-market, and commercial due diligence • Extensive experience identifying, framing, and structuring strategic opportunities and developing strong, well-supported recommendations • Experience in software, SaaS, or technology, or relevant project experience

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