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Personalization and Experience Product Owner

🕒 vor 10 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $144.700 - $180.900 / Jahr

⏰ Vollzeit

🟠 Senior

🔴 Experte

✅ Produktmanager

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of TE Connectivity

TE Connectivity

10.000+ Mitarbeiter

🚘 Automobilindustrie

🏥 Gesundheitswesen

📦 Logistik

💰 Post-IPO Debt im 2023-01

Automotive • Healthcare • Logistics

TE Connectivity ist ein weltweit führendes Industrie‑Technologieunternehmen und gestaltet eine sichere, nachhaltige, produktive und vernetzte Zukunft. Unser breites Portfolio an Konnektivitäts‑ und Sensorlösungen ermöglicht die Übertragung von Strom, Signalen und Daten und treibt damit Mobilität der nächsten Generation, erneuerbare Energien, automatisierte Fabriken, Rechenzentren, Medizintechnik und mehr voran. Mit Kunden in über 140 Ländern und in 20 Branchen können Sie mit Ihrer Arbeit das Leben von Milliarden Menschen berühren und einen transformativen Impuls setzen.

Beschreibung

• Partner with business, Marketing, Product, UX, and Analytics teams to understand business goals, customer needs, and customer-journey opportunities • Own and prioritize personalization and experimentation use cases based on customer value, business impact, feasibility, and scalability • Translate business objectives into product requirements for personalization, experimentation, content, and measurement • Define customer data and signals, target-customer criteria, content and experience needs, capabilities, measurement approaches, and dependencies for each use case • Assess data, content, and capability gaps and coordinate solutions with appropriate teams • Shape experiences from identifying customer needs through delivery, measurement, learning, and optimization • Lead personalization and experimentation use cases across TE’s digital experiences • Support A/B testing, experience targeting, and personalized digital experiences • Define hypotheses, target customers, experience variations, business rules, and success measures • Validate experience delivery and measurable customer and business outcomes • Use JavaScript, HTML, and CSS to support or troubleshoot personalized experiences and experiments where appropriate • Develop reusable approaches for scaling experiences and testing patterns across business units • Define digital behaviors, events, attributes, and data needed for priority use cases • Partner on data collection, digital instrumentation, data flows, and related requirements • Identify and troubleshoot experience-data gaps across the digital ecosystem • Establish measurement approaches and success criteria with Analytics teams • Use analytics and measurement tools to evaluate experiences, customer behavior, and business outcomes • Connect reusable digital content and assets with personalization and experimentation use cases • Create reusable guidance, standards, and playbooks for experimentation, personalization, measurement, and experience development • Identify opportunities to simplify delivery and reduce one-off solutions • Stay current on digital experience capabilities and improve organizational understanding of customer data, content, experimentation, and measurement

🎯 Anforderungen

• 7+ years of experience in digital product management, personalization, digital experience, marketing technology, digital analytics, consulting, or a related field • Ability to understand business and customer problems and translate them into clear requirements and practical digital experience solutions • Strong understanding of experimentation, including A/B testing best practices, data-derived segmentation, personalization, customer journeys, and digital measurement • Experience defining data, content, experience, and measurement requirements for digital use cases • Experience working across business, Product, Marketing, Analytics, UX, and delivery teams • Ability to explain complex platform and data concepts in clear business terms • Strong product judgment, problem-solving, and troubleshooting skills • Experience with Adobe Experience Cloud capabilities such as Adobe Target, Adobe Analytics, Customer Journey Analytics, Adobe Experience Manager, Adobe Experience Platform, or Adobe Data Collection • Experience with Adobe Experience Platform Web SDK and modern digital data collection approaches • Familiarity with customer data, segmentation, identity, data models, and profile concepts • Working knowledge of JavaScript, HTML, CSS, JSON, data layers, and browser debugging tools • Familiarity with AEM Experience Fragments, Content Fragments, components, and reusable content patterns • Experience working with implementation partners or in a complex enterprise environment • Adobe certifications are a plus

🏖️ Vorteile

• Health insurance • 401(k) • Disability insurance • Life insurance • Employee stock purchase plan • Paid time off • Voluntary benefits • Incentive(s) as part of total compensation

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