Director, CRM and Lifecycle Marketing

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🕒 vor 2 Monaten

🏄 California – Remote

🏄 California – Remote

💵 $137.100 - $175.000 / Jahr

⏰ Vollzeit

🔴 Experte

🏆 Customer Success

Jetzt Bewerben

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Lebenslauf hochladen

Team Beachbody

WebsiteLinkedInAlle Stellen

5001 - 10000 Mitarbeiter

Heimbasiertes Unternehmen mit den führenden Fitnessprogrammen und den besten Produkten, um Ihre Ziele schnell zu erreichen. Mit nur 8000 Vertretern hat die Welle gerade erst begonnen.

Beschreibung

• Drive the strategy and performance of BODi’s lifecycle ecosystem across email, SMS, push, and in-app channels. • Lead and develop the CRM and lifecycle marketing team, setting strategy and guiding execution across channels. • Own lifecycle campaign planning and the cross-channel messaging calendar. • Oversee CRM platform architecture and operations, including segmentation frameworks, taxonomy, automation logic, and system organization. • Define and execute lifecycle strategy that increases activation, engagement, and retention. • Optimize onboarding journeys and develop lifecycle programs that connect supplements, fitness programs, and membership benefits. • Own lifecycle-driven revenue across subscriptions, supplements, and cross-category adoption. • Establish lifecycle performance frameworks and dashboards to track engagement, retention, and revenue contribution.

🎯 Anforderungen

• 8–12+ years in CRM, lifecycle marketing, retention, or customer marketing, including leadership experience owning multi-channel lifecycle programs. • Shopify experience required, with a strong understanding of how promotions, merchandising, subscription mechanics, and onsite behavior connect to lifecycle performance. • Proven track record driving lifecycle monetization, including repeat purchase, subscription retention, LTV growth, and cross-sell/upsell performance. • Hands-on ownership of a CRM platform (e.g., Braze, Iterable, Salesforce Marketing Cloud, Klaviyo), including segmentation strategy, automation architecture, and deliverability/channel health. • Experience owning lifecycle strategy across email + SMS (required) and ideally push/in-app, including triggered journeys, onboarding, win-back, and post-purchase programs. • Strong analytical ability and comfort with performance measurement: cohort retention, repeat rate, churn, AOV, revenue per user, incrementality testing, and forecasting lifecycle revenue impact. • Experience building and managing a testing roadmap (journey optimization, creative/messaging, cadence, offers, personalization) with disciplined learning loops. • Ability to translate customer behavior into personalization strategies (dynamic content, behavioral segmentation, lifecycle moments) without overcomplicating the system. • Experience leading and developing teams (4–7 direct reports preferred) and operating cross-functionally with Product, E-commerce/Merchandising, Analytics, and Creative. • Bachelor’s degree or equivalent experience; MBA a plus.

🏖️ Vorteile

• annual bonus opportunity • employee stock purchase plan • 401k plan with company match • 12-week Maternity/Paternity Leave paid at 100% • employee perks & discounts • training & career development • generous PTO