Senior Manager – Retail Media, Merchandising

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The Kraft Heinz Company

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10.000+ Mitarbeiter

Gegründet 2015

👥 B2C

🛒 Einzelhandel

💰 €20.000.000 Post-IPO Equity im 2019-06

B2C • Food & Beverage • Retail

Die Kraft Heinz Company ist eines der größten Lebensmittel- und Getränkeunternehmen der Welt, mit acht Marken mit jeweils über 1 Milliarde US-Dollar Umsatz und einem globalen Umsatz von rund 25 Milliarden US-Dollar. Seit über 150 Jahren sind wir ein weltweit vertrauenswürdiger Hersteller hochwertiger, schmackhafter und nahrhafter Lebensmittel. Obwohl Kraft Heinz seinen Doppelsitz in Chicago und Pittsburgh hat, sind unsere Marken wahrhaft global: Unsere Produkte werden in über 40 Ländern hergestellt und vermarktet. Zu diesen beliebten Produkten zählen unter anderem Würzmittel und Saucen, Käse und Milchprodukte, Fertiggerichte, Fleischwaren, Erfrischungsgetränke, Kaffee, Produkte für Säuglinge und Ernährung sowie zahlreiche weitere Lebensmittel – in einem Portfolio von mehr als 200 etablierten und aufstrebenden Marken.

Beschreibung

• Lead the development and execution of full-funnel Amazon media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth • Own the integration of media and merchandising strategies, ensuring alignment between traffic-driving tactics and conversion-driving digital shelf execution • Partner closely with Sales, Brand, and Agency teams to translate business objectives into data-driven media and content plans • Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics • Drive continuous improvement of Amazon PDPs and across Amazon’s digital placements in partnership with Digital Shelf, including content, imagery, A+ content, and SEO to maximize conversion • Connect marketing & merchandising plans to promotional and tentpole event strategies (e.g., Prime Day, key seasonal moments) • Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency • Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readiness (e.g., ABVP, AMC) • Build and institutionalize best practices, playbooks, and capabilities across Amazon media and digital shelf management • Manage agency partners (e.g., creative, retail) and vendors, ensuring high-quality execution, innovation, and accountability against KPIs

🎯 Anforderungen

• 7+ years of experience in eCommerce, digital media, or performance marketing, with a strong preference for Amazon-specific experience • Deep expertise in Amazon advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization • Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis • Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers • Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners • Advanced analytical skills with experience leveraging tools such as Amazon Marketing Cloud, retail analytics platforms, and media reporting dashboards • Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth • Strong strategic thinking combined with hands-on execution capability in a fast-paced environment • Excellent communication skills, with the ability to translate complex data into clear business insights and recommendations • Experience building capabilities, processes, and ways of working that scale across an organization • Ability to tie retailer analytics to retailer media analytics (i.e. understanding of KPM, Scintilla and how they can be used to link sales and media performance)

🏖️ Vorteile

• Coverage for employees (and their eligible dependents) through affordable access to healthcare • Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents • Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families • You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs • Financial – 401k, Life, Accidental Death & Dismemberment, Disability