Senior TVAD Specialist

🕒 vor 23 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $75.000 - $85.000 / Jahr

⏰ Vollzeit

🟠 Senior

🦅 H1B-Visum-Sponsor

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🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Tinuiti

Tinuiti

1001 - 5000 Mitarbeiter

Gegründet 2016

📣 Marketing

💰 Debt Financing im 2019-08

Marketing • Advertising • Technology

Tinuiti ist eine leistungsorientierte Digital-Marketing-Agentur, die sich auf die Steigerung der Markenwirkung über verschiedene digitale Kanäle spezialisiert hat. Ihr Full-Funnel-Ansatz integriert Commerce, TV & Audio, soziale Medien und Suchplattformen, um das Nutzerengagement zu optimieren, Konversionen zu fördern und den digitalen Fußabdruck zu erweitern. Tinuiti nutzt fortschrittliche, firmeneigene Technologien, einschließlich Bliss Point, für Marketing-Messung und -Optimierung, um Einsichten zu liefern, die Effizienz und Wirkung maximieren. Das Unternehmen legt großen Wert auf eine produktorientierte Strategie und ist bekannt für seine Expertise in den Bereichen Mediaplanung, Messung und Attribution, wie durch Anerkennungen in Branchenberichten belegt.

Beschreibung

• Own execution, day-to-day management, launching, optimization, and delivery/pacing oversight of TV, audio, and display campaigns and buys • Execute media buys aligned with client goals and full-funnel strategies • Prepare accurate, on-time updates and participate in client calls, updates, and presentations • Translate marketplace and partner insights into actionable recommendations • Recommend budget, pacing, frequency cap, and network mix changes within guardrails • Apply Tinuiti buying, negotiation, stewardship, quality, brand safety, verification, frequency, overlap, and compliance practices • Serve as a go-to resource for TVAD discipline and share partner insights and guidance • Support knowledge sharing, internal training, and reusable how-to documentation • Use buying platforms, DSPs, research tools, and partner capabilities to deliver efficient, brand-safe campaigns • Run strategic pilots, basic A/B tests, and simple holdouts; monitor results and recommend scaling • Use Bliss Point signals and measurement inputs to guide optimizations • Monitor campaign performance and reporting; build recurring reports and track plans against Rocks/KPIs • Own setup QA, pacing, delivery hygiene, issue escalation, and resolution • Negotiate better rates and terms; reduce waste, IVT, non-viewable exposure, rework, overlapping buys, and tagging gaps • Support or lead special projects improving Media Investment operations or client outcomes • Collaborate with partners, vendors, Client Leadership/Partners, Analytics/Econometrics, Creative, and Search, Social, and Commerce/Retail Media teams

🎯 Anforderungen

• 3–5+ years running TV, video, audio, and/or display campaigns with hands-on builds, launches, pacing, and optimizations in a media agency or publisher environment • Alternatively, 3–5+ years in analytical roles such as finance or consulting with strong media analytics exposure • Proven ability to leverage partner relationships and industry knowledge to negotiate and execute media opportunities • Hands-on experience with buying platforms, DSPs, and research tools is a plus • Strong organizational skills and attention to detail; able to manage campaign setup, pacing, delivery, and QA processes • Comfortable with GA4 and platform analytics; able to turn data into clear next steps and simple forecasts • Basic testing literacy, including A/B testing, simple lift concepts, and statistical significance • SQL familiarity is a plus • Advanced proficiency in Microsoft Excel • Strong business writing and presentation skills • Confident participating in weekly client calls with limited oversight • Bachelor's degree or equivalent experience • Knowledge of data/audience tools, ad servers, DSP/ad platform and ad-server workflows, verification, IVT/viewability, audience/data usage, and frequency management is advantageous • Familiarity with identity/clean-room concepts, attention/brand-lift readouts, MMM/MTA, YouTube, DCO, and custom reporting/optimization platforms is advantageous

🏖️ Vorteile

• Unlimited paid time off • Fully remote environment • 20 paid holidays • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity through RevShare • Discretionary annual performance bonus

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