Senior Account Based Marketing Manager

🕒 vor 1 Monat

🏄 California, Florida, +4 weitere Bundesländer – Remote

🏄 California – Remote 🐊 Florida – Remote 🏖️ New Jersey – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $150.000 - $190.000 / Jahr

⏰ Vollzeit

🟠 Senior

💰 Account Manager

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Lebenslauf hochladen

UiPath

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 2005

🤖 Künstliche Intelligenz

🤝 B2B

☁️ SaaS

Artificial Intelligence • B2B • SaaS

UiPath ist eine führende Enterprise-Automation-Plattform, die sich auf Robotic Process Automation (RPA) und Künstliche Intelligenz (KI) spezialisiert, um repetitive Aufgaben zu vereinfachen und die operative Effizienz zu steigern. Durch den Einsatz fortschrittlicher KI-Technologie ermöglicht UiPath Unternehmen in verschiedensten Branchen, ihre Workflows zu automatisieren, sodass sie sich auf strategischere Initiativen konzentrieren können. Die Lösungen des Unternehmens unterstützen Organisationen dabei, die Produktivität zu erhöhen, Kosten zu senken und ihre Geschäftsprozesse durch intelligente Automatisierung zu transformieren.

Beschreibung

• Develop and execute comprehensive ABM strategies for tiered strategic accounts • Partner with sales leadership to identify, prioritize, and build account plans for strategic accounts • Create personalized marketing campaigns that align with account-specific business objectives and buying journeys • Design and implement multi-channel engagement strategies including digital, events, direct mail, and executive engagement working with various stakeholders and departments • Orchestrate integrated campaigns across email, social media, content, events, and advertising • Develop account-specific content and messaging that resonates with key stakeholders and decision-makers • Manage campaign budgets and optimize investments across channels for maximum ROI • Track and report on campaign performance, pipeline influence, and revenue impact • Work closely with BDRs, Field Marketing, and Customer Success, Account Executives to align on account strategies • Collaborate with Content, Product Marketing, and Creative teams to develop compelling account-specific assets • Partner with Marketing Operations to ensure proper tracking, attribution, and reporting • Establish KPIs and success metrics for ABM programs • Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop personalized, high-performing content for account-based marketing programs; analyze content performance metrics and engagement data to continuously optimize messaging, creative assets, and campaign effectiveness across target account segments • Analyze campaign performance and provide actionable insights for continuous improvement • Leverage intent data, engagement metrics, and sales feedback to refine targeting and messaging • Report on pipeline generation, velocity, and revenue attribution

🎯 Anforderungen

• 5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing • Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies • Deep understanding of ABM methodologies, tools, and best practices • Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g., 6sense) • Strong analytical skills with ability to interpret data and translate insights into action • Excellent project management skills with ability to manage multiple campaigns simultaneously • Outstanding communication and presentation skills • Candidates must be authorized to work in the United States for this role

🏖️ Vorteile

• Offers Equity • $20 Bonus