Director – Offline Media

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Underdog Fantasy

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201 - 500 Mitarbeiter

🎮 Gaming

⚽ Sport

👥 B2C

Gaming • Sports • B2C

Underdog Fantasy ist ein Unternehmen, das sich auf Fantasy-Sportarten und Sportwetten spezialisiert hat. Trotz der im Text erwähnten technischen Probleme bietet es eine Plattform, auf der Nutzer an Fantasy-Sportwettbewerben teilnehmen, Teams zusammenstellen und möglicherweise Preise basierend auf der Leistung von realen Athleten gewinnen können. Das Unternehmen konzentriert sich darauf, eine unterhaltsame und wettbewerbsfähige Erfahrung für Sportfans zu bieten, die ihre Fähigkeiten und ihr Glück in Fantasy-Ligen und sportbezogenen Wetten testen möchten.

Beschreibung

• Own Underdog's offline media strategy across Linear TV, OTT/CTV, Radio/Audio, Out-of-Home, and future offline acquisition channels. • Manage a significant media budget with full accountability for efficiency, incrementality, and business impact. • Identify new opportunities to scale acquisition through creative media buying, emerging channels, partnerships, and innovative testing strategies. • Continuously optimize media investments by minimizing non-incremental spend and reallocating budget toward the highest-return opportunities. • Develop increasingly sophisticated local and regional media strategies to improve targeting and efficiency. • Lead agency strategy and performance, ensuring we're working with best-in-class partners and holding them accountable to ambitious goals. • Partner closely with Creative, Brand, Paid Social, and Lifecycle Marketing to build integrated campaigns that deliver consistent messaging across channels. • Champion creative testing within offline media, ensuring creative strategy is treated as a growth lever—not just a production function. • Define KPIs and measurement frameworks for offline marketing performance. • Partner with Data Science, Analytics, and Marketing Operations to improve attribution, reporting infrastructure, and executive-level dashboards. • Collaborate closely with executive leadership on company-wide growth initiatives, helping shape broader acquisition, brand, and marketing strategy.

🎯 Anforderungen

• 10+ years of experience leading offline media strategy for a high-growth consumer company • Deep expertise across television, streaming/CTV, audio, radio, out-of-home, and broader offline media planning and buying. • Experience managing large media budgets with a strong track record of driving measurable customer acquisition. • Highly analytical with a strong understanding of attribution, incrementality testing, media mix modeling, and marketing measurement. • Experience building or overseeing brand/media measurement frameworks (e.g., brand lift studies, media delivery tracking) as a complement to, not a replacement for, direct-response attribution. • Creative thinker who pushes agencies and internal teams to test new offline channels, formats, and dynamic/real-time creative rather than defaulting to standard placements. • Comfortable operating with ambiguity, especially around real-time, in-season flighting decisions that must react to team performance and demand signals with no clean forecast. • Comfortable operating with ambiguity and building new programs from the ground up. • Strong experience leading agency relationships and getting the best work from external partners. • Excellent cross-functional collaborator who can influence without direct authority. • Executive-level communicator who can translate complex performance data into clear business recommendations. • Bias toward action, experimentation, and continuous improvement.

🏖️ Vorteile

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season) • 16 weeks of fully paid parental leave • Home office stipend • A connected virtual first culture with a highly engaged distributed workforce • 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents