Director, Digital Fundraising

🕒 vor 23 Tagen

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USO

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501 - 1000 Mitarbeiter

Gegründet 1941

🤝 Non-Profit

🤲 Wohltätigkeit

🌍 Soziale Wirkung

Non-profit • Charity • Social Impact

USO ist eine gemeinnützige Organisation, die sich der Unterstützung von Militärangehörigen und ihren Familien widmet, vom Moment ihrer Einberufung über ihre militärische Laufbahn bis hin zum zivilen Leben. Sie bieten ein breites Spektrum an Programmen und Dienstleistungen, darunter Versorgungspakete, Unterhaltung, Kommunikationsunterstützung und Wellness-Aktivitäten, um Militärfamilien zu helfen, ihre Verbindungen und ihr Wohlbefinden zu erhalten. Mit einem globalen Netzwerk von USO-Zentren und engagierten Freiwilligen ist die USO eine wichtige Ressource für Truppen und ihre Angehörigen, die in herausfordernden Zeiten Komfort, Gemeinschaft und Unterstützung bietet.

Beschreibung

• Lead the strategy, execution, and optimization for multimillion dollar digital direct response campaigns across paid search, programmatic advertising, paid social media, email, and the USO website • Partner with the SVP, Direct Response in developing online strategies to drive donor acquisition, retention, and monthly donor conversions • Participate in cross-departmental meetings to ensure online campaigns and audiences are supported and integrated across the USO • Manage a team of digital fundraising professionals, fostering their growth and performance through regular feedback, mentoring, and development opportunities • Direct creative development, segmentation, and testing strategies across all digital fundraising campaigns. • Manage all eCommerce related platforms and investments including donation landing pages and ecommerce solutions, Wishbook (or other alternative giving sites) and 3rd party sites • Develop compelling copy and creative that will be used in direct response online fundraising campaigns including SMS and paid media • Serve as USO's internal expert and advocate for digital direct response fundraising, supporting education, cross-functional strategy, and innovation in digital donor engagement.

🎯 Anforderungen

• Bachelors Degree in Marketing or a related field required • 10+ years of experience in digital marketing or online fundraising • Relevant experience in a not-for-profit, military, multicultural and/or global organization preferred, including 5+ years in a supervisory capacity • 8+ years of experience managing external vendors and agency partners, including contract negotiation, performance oversight, and strategic collaboration • Experience in digital fundraising, with a deep understanding of acquisition, conversion, email marketing, paid media, testing, and ROI analysis • Proven success in leading multi-channel digital campaigns focused on donor growth and long-term value • Strong leadership and team management skills, with a track record of developing high-performing teams • Advanced analytical skills, with the ability to synthesize data and present findings clearly to both technical and non-technical audiences • Strong collaboration and communication skills, with the ability to work cross-functionally and influence stakeholders at all levels • Excellent organizational, project management, and time management skills with the ability to manage multiple campaigns and timelines in a fast-paced environment • Ability to keep pace with SEO (search engine optimization), SMS, paid media, social media and internet fundraising industry trends and developments • General knowledge of various software, applications, and programs including but not limited to Microsoft Office Suite, content management systems, e-commerce, HTML scripting and other programming platforms • Ability to perform basic business/accounting functions including project management and budget reconciliation.

🏖️ Vorteile

• generous paid time off, including volunteer days and military leave • remarkable 401k match • comprehensive benefits • opportunities for training and education reimbursement