Senior Manager, Growth Marketing Programs

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VenturEd Solutions

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201 - 500 Mitarbeiter

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☁️ SaaS

Education • SaaS

VenturEd Solutions ist ein Cloud-basiertes Softwareunternehmen, das eine integrierte Anmeldesuite für private, unabhängige und konfessionelle K-12-Schulen in den Vereinigten Staaten anbietet. Seine Plattform zentralisiert die Prozesse für Zulassung, finanzielle Unterstützung, Gebühren und Abrechnung, Verträge und Einzahlungen, Zahlungen sowie Schülerinformations-Workflows, um die Anmeldung zu optimieren, die Verwaltungsarbeit zu reduzieren und die Zahlungserfahrungen und Bewerbungsprozesse für Familien zu verbessern. VenturEd bietet Schulen ein konfigurierbares, skalierbares SaaS-Angebot, das sich auf die Verwaltung des gesamten Anmeldezyklus konzentriert.

Beschreibung

• Own the full campaign lifecycle from brief to results — planning, build, launch, optimization, and program-level reporting — operating within the strategic direction set by the Sr. Director and the operational frameworks owned by the Sr. Manager, Growth Marketing Operations. • Architect omnichannel campaign programs across multiple products (Ravenna, TADS, SSS, and CampusPay) for multiple school segments (private, independent, and faith-based). • Build and manage the always-on, school-calendar-driven demand motion. • Develop and execute segment-specific nurture tracks by school type, persona, and buying stage — Admissions Directors, Business Office, Heads of School, Financial Aid Officers. • Own the growth marketing content brief. Direct AI-assisted content production tools to produce campaign assets at scale. • Own budget direction and vendor relationships within your program portfolio. • Partner with the Sr. Growth Marketing Operations Manager on campaign tracking, lead scoring alignment, and program-level attribution. • Collaborate with Sales and SDR teams on campaign enablement content. • Brief leadership regularly on program performance, trends, and recommendations.

🎯 Anforderungen

• 5–7 years in B2B demand generation, campaign management, or growth marketing — ideally in SaaS or EdTech • Proven track record building and managing multi-program campaign portfolios that drive measurable pipeline • Experience in K-12 education, enrollment management, admissions, or the independent school market — required given the specificity of the enrollment calendar motion and the ramp time that context provides • Experience with AI-assisted content production workflows — comfort directing tools like Jasper, ChatGPT, Canva, or similar to produce at scale • Strong understanding of multi-touch nurture strategy, lead scoring, and behavioral segmentation • Ability to take strategic direction and execute with full autonomy, optimizing for impact and goal achievement • Working proficiency in HubSpot and Salesforce as a power user within a managed MarTech stack • Data-driven and collaborative approach to optimization — comfortable owning program-level reporting and partnering with the Ops Manager on attribution and infrastructure

🏖️ Vorteile

• Medical, Dental & Vision Benefits • Flexible Planned Paid Time Off • Generous Sick Leave • Purpose-Driven Culture • Work-Life Balance • Passionate About Community Involvement • Company Paid Parental Leave • Company Paid Short Term Disability • Remote Flexibility