Paid Media Specialist

🕒 vor 5 Tagen

⛷️ Utah – Remote

⛷️ Utah – Remote

💵 $65.000 - $85.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

📈 Performance-Marketing-Manager

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Veracity Insurance Solutions, LLC

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

💼 Beratung

🏥 Gesundheitswesen

📦 Logistik

Consulting • Healthcare • Logistics

Veracity Insurance Solutions, LLC ist ein nationaler Excess & Surplus (E&S) Großhändler und Managing General Agent, der hauseigene Zeichnungs- und Bindebefugnisse mit A-bewerteten Versicherern bietet. Das Unternehmen ist auf Produkthaftpflicht, allgemeine Haftpflicht, Berufshaftpflicht und Sachversicherung in Nischenbereichen (Schönheit & Kosmetik, Vitamine & Nahrungsergänzungsmittel, E-Zigaretten/Vape, CBD/Hanf, Sportartikel, Konsum- und Industrieprodukte) spezialisiert und bietet Programmverwaltung, Management von Risk Purchasing Groups (RPG), Meldung von Exzedentspolicen, Lizenzierungs- und Compliance-Dienstleistungen für Einzelhandelsvertreter und Unternehmen bundesweit an. Veracity ist in allen 50 Staaten lizenziert und legt Wert auf schnelle Abwicklung, maßgeschneiderte Spezialprogramme und eine auf Vermittler ausgerichtete Distribution.

Beschreibung

• Execute and optimize paid media campaigns across search, social, display, and other digital advertising platforms • Manage paid media initiatives for assigned insurance products, developing expertise in product offerings, target audiences, brand messaging, and campaign objectives • Implement paid media strategies designed to drive qualified traffic, conversions, and return on investment • Assist with campaign planning across platforms including Google Ads, Meta, LinkedIn, and other relevant advertising channels • Contribute to media budget planning and forecasting to support effective campaign execution • Monitor campaign performance using Google Analytics, advertising platform dashboards, and other reporting tools • Analyze campaign performance data and provide timely reports with recommendations to improve results and achieve campaign goals • Identify optimization opportunities through data analysis and performance insights • Conduct ongoing testing of campaign components including ad copy, creative assets, bidding strategies, audience targeting, and other optimization variables • Document testing results and share learnings to support future campaign improvements • Collaborate with content, design, SEO, and other marketing teams to align messaging and creative with campaign objectives • Communicate campaign performance, insights, and recommendations to peers and leadership

🎯 Anforderungen

• Minimum of 3 years of paid media experience • Experience managing paid media campaigns across multiple digital advertising platforms • Experience with Google Ads, Meta Ads, LinkedIn Ads, or similar advertising platforms • Experience using Google Analytics and advertising platform reporting tools • Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities • Experience with campaign testing methodologies and performance optimization • Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously • Excellent verbal and written communication skills • Strong collaboration and interpersonal skills • Ability to work independently while contributing effectively within a cross-functional marketing team

🏖️ Vorteile

• Health, dental, and vision plans • Amazing work-life balance with 4 weeks of Paid Time Off • 10 Paid Company Holidays with 2 floating holidays • 401K Programs with employer match • Personal assistance programs for support in a healthy personal and work life