Account Based Marketing Manager

🕒 vor 1 Monat

🏄 California, Virginia – Remote

infoinfo

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

Jetzt Bewerben
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Logo of Virtualitics

Virtualitics

51 - 200 Mitarbeiter

Gegründet 2016

🎖️ Verteidigung

🤖 Künstliche Intelligenz

☁️ SaaS

💰 €15.000.000 Debt Financing - Virtualitics im 2025-09

Defense • Artificial Intelligence • SaaS

Virtualitics ist ein KI-natives Softwareunternehmen, das Bereitstellungs- und Entscheidungsunterstützungslösungen anbietet, die speziell für Verteidigungsorganisationen entwickelt wurden. Ihr Flaggschiff-Produkt, Virtualitics Iris, kombiniert generative KI und spezialisierte Bereitstellungs-KI-Agenten, um fragmentierte Bereitstellungsdaten zu analysieren und Entscheidungen über Wartung, Material, Personalwesen, Lieferketten und Modernisierung von Missionen zu beschleunigen. Eingesetzt in den US-amerikanischen Streitkräften und mit Forschungswurzeln im Zusammenhang mit Caltech und NASA JPL, legt Virtualitics Wert auf operationelle, missionenbewusste KI, die als Plattform bereitgestellt wird, um Analysezeiten zu reduzieren, Ausfälle vorherzusagen und umsetzbare Handlungsoptionen für Kunden im Verteidigungsbereich zu erstellen.

Beschreibung

• Own and execute account-based marketing programs for Virtualitics' priority public sector account pods: U.S. Navy, U.S. Marine Corps, U.S. Air Force, U.S. Space Force, U.S. Army, NatSec, COCOMs, and Federal Systems Integrators (FSIs). • Partner with GTM stakeholders to build account-based marketing plans aligned with each pod's mission priorities and procurement cycle. • Plan and run integrated ABM campaigns across prioritized marketing channels for named accounts. • Represent Virtualitics at government- and defense-focused events, managing pre-, onsite-, and post-event activations and amplification. • Maintain account engagement and pipeline influence views in Salesforce Marketing Cloud Account Engagement and report program performance to GTM stakeholders. • Develop tailored content and enablement assets, including one-pagers, case studies, and presentations, with GTM, tech/product, and mission success teams. • Work with the Marketing Director to prioritize account coverage and adjust program investment based on pipeline stage and account tier.

🎯 Anforderungen

• 5+ years of experience in account-based marketing, field marketing, or public sector marketing, ideally supporting defense, intelligence, or federal civilian audiences. • Demonstrated experience building and running multi-channel ABM programs against named account lists. • Working knowledge of the public sector buying process and the mission priorities of DoW service branches, COCOMs, or NatSec organizations. • Experience partnering directly with GTM stakeholders to align marketing investment with pipeline goals. • Willingness to travel to industry conferences and events [up to 25%]. • Strong industry writing and communication skills, with the ability to translate technical capabilities into compelling mission-relevant value propositions for multiple personas. • Prior experience at a company serving defense, national security, or critical infrastructure customers. (Preferred) • Experience marketing to or within Federal Systems Integrators (FSIs). (Preferred) • Familiarity with Salesforce and Account Engagement (Marketing Cloud), or equivalent CRM and marketing automation platforms. (Preferred) • Bachelor's degree in marketing, communications, or a related field, or equivalent experience. (Preferred) • Must provide one writing sample during interview process. • Candidates based near our West Coast (CA) or East Coast (NOVA) offices are preferred. • Skilled at building relationships across the business to influence ideas, manage competing priorities across account pods, and drive buy-in on marketing best practices and recommendations. • A data-driven approach to measuring ABM program impact on pipeline and revenue. • Comfort operating independently in a remote, fast-moving environment. • Fluency in the operational and mission context of defense and national security customers.

🏖️ Vorteile

• Meaningful equity participation • Fully paid medical, dental, and vision coverage for you and your dependents • Unlimited PTO • Flexible work arrangements • Remote flexibility • Hybrid options for team members based in the Los Angeles or Washington, DC areas

Jetzt Bewerben

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