Growth Specialist (m/w/d)

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WBS

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201 - 500 Mitarbeiter

Gegründet 1998

Die WBS ist ein Unternehmen aus Bahia, gegründet im Juli 1998 von vier ehemaligen Mitarbeitern der Promon Engenharia – dem Maschinenbauingenieur Alberto Carvalho, dem Industriechemiker Rivaldo Bôto, dem Bauingenieur Rubens Frahia Bustani und dem Betriebswirt André Luiz Perrone de Oliveira. Anfangs vor allem für Unternehmen im chemischen und petrochemischen Bereich mit Sitz im Petrochemie-Komplex von Camaçari in Bahia tätig, hat die WBS heute einen Kundenstamm, der große Namen wie Petrobras, Transpetro, Samarco (MG), Braskem, Copesul, CNO, die Petroquímica Paulínia (SP) und die Petroquímica União - PQU (SP) umfasst, unter vielen anderen. Derzeit verfügt das Unternehmen über Niederlassungen in den Municípios von Bahia: Camaçari, São Francisco do Conde und Candeias sowie in São Paulo und operativen Basen in Pernambuco, Rio de Janeiro, Paraná, Santa Catarina und Rio Grande do Sul.

Beschreibung

• Portal Management – KURSNET & mein NOW (Core Focus) • Platform Ownership: Become the in-house expert on the logic and algorithms of KURSNET and mein NOW, taking full end-to-end ownership of WBS CODING SCHOOL's presence on both platforms — managing technical accuracy, keyword richness, and listing performance. • Listing Optimisation: Continuously refine course descriptions, metadata, and categorisation within both portals to maximise visibility and conversion into qualified leads. • Keyword Intelligence: Conduct deep-dive research to identify and map high-intent search terms directly to our course listings, ensuring we reach learners at the right moment. • Performance Monitoring: Track, analyse, and report on listing performance across both platforms, using data to inform ongoing optimisation decisions. • Multi-Portal Expansion: Scale our reach by managing and growing our presence on additional platforms including WIS (IHK), Kursfinder, and the regional portals of all federal states. • Edtelligent Management: Utilise Edtelligent to efficiently manage and synchronise listings across regional portals, ensuring a consistent, optimised brand presence nationwide. • Content Collaboration: Work with the content and marketing teams to ensure all course copy and portal listings are accurate, and keyword-rich. • AI Tooling: Leverage AI-powered tools where relevant to streamline keyword research, listing audits, and content refinement. • Cross-team Coordination: Collaborate closely with the wider marketing team to align portal strategy with broader campaign activity and course launches.

🎯 Anforderungen

• 2+ years of hands-on experience in portal management, digital marketing, or a data-driven marketing role • Experience with KURSNET and/or mein NOW is not required but a strong advantage; familiarity with Edtelligent is a bonus • Native-level German — essential for managing German portal backends and understanding nuanced search intent • C1 English (written and spoken) — essential for collaboration with our international team • Comfortable with data: you're confident working with performance data and using it to drive decisions. • Analytical: You see platform management as a data-optimisation challenge, not just a data-entry task • Detail-oriented: You take pride in getting listings right — technically accurate, well-structured, and conversion-optimised • Mission-driven: You care about connecting people with opportunities that can genuinely change their lives. • Growth mindset: You're excited by the opportunity to develop your skillset and take on more over time.

🏖️ Vorteile

• 100% remote within Germany, with up to 180 days outside Germany (within Europe) • 30 paid vacation days, plus a half-day on your birthday • Access to the WBS GRUPPE learning catalogue and LinkedIn Learning • Team Gatherings: Meet the team in person at least twice a year at our Berlin headquarters