Senior B2B Marketing Manager

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WeightWatchers

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 1963

👥 B2C

🧘 Wellness

B2C • Health • Wellness

WeightWatchers ist eine gesundheitsorientierte Organisation, die personalisierte Gewichtsabnahmeprogramme bietet, die darauf abzielen, eine nachhaltige Beziehung zu Lebensmitteln zu schaffen. Ihr Ansatz legt den Fokus auf Ernährungsbildung, Verhaltensänderungen und umfassende Unterstützung durch erfahrene Coaches und eine Mitglieder-Community. Mit Funktionen wie einer mobilen App zur Verfolgung von Mahlzeiten und zur Bereitstellung maßgeschneiderter Ernährungspläne will WeightWatchers eine einfache Ernährungsweise fördern und dauerhafte Lebensstiländerungen für ein verbessertes Wohlbefinden unterstützen.

Beschreibung

• Support the development of the B2B marketing strategy to drive pipeline and revenue growth across employer, payer, and health plan segments • Execute integrated go-to-market plans for new product or feature launches, including GLP-1 employer programs, virtual clinic offerings, and behavioral solutions • Identify and segment target accounts (mid-market to enterprise employers, benefits consultants, health plan partners) and develop tailored messaging for each audience • Manage multi-channel demand generation campaigns via email marketing, LinkedIn, paid media, webinars, and industry events • Develop and optimize CRM journeys in platforms such as HubSpot or Salesforce Marketing Cloud to move prospects through the B2B funnel • Track, analyze, and report on lead generation KPIs, pipeline contribution, and campaign ROI • Equip the sales team with the messaging, tools, and collateral needed to win employer and payer accounts • Partner closely with the commercial sales team to ensure marketing and sales alignment on target segments, messaging cadences, and account-based marketing (ABM) strategies • Develop high-impact B2B content including white papers, case studies, ROI calculators, sales decks, email sequences, and landing pages that communicate clinical outcomes and business value in conjunction with our agency partners • Partner with clinical and research teams to translate data (e.g., 21% average body weight reduction at 12 months) into compelling proof points for B2B buyers • Plan and manage presence at key industry events such as BGH, The Conference Board and health plan summits • Develop event-specific materials, speaking proposals, and post-event lead nurture campaigns

🎯 Anforderungen

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field • 7+ years of B2B marketing experience, preferably in health tech, corporate wellness, benefits, or SaaS • Proven track record of building and executing demand generation programs that drive measurable pipeline and revenue • Experience marketing to HR, benefits, or employee health decision-makers at mid-market to enterprise organizations • Proficiency with marketing automation platforms (HubSpot, Marketo, or Salesforce Marketing Cloud) and CRM tools • Strong content writing and storytelling skills — ability to simplify complex health and clinical data for a business audience • Familiarity with ABM (Account-Based Marketing) strategies and tools • Data-driven mindset with experience in marketing analytics and reporting.

🏖️ Vorteile

• Comprehensive benefits package • Annual bonus program