Associate, Regional Marketing

🕒 vor 4 Tagen

🍂 Massachusetts – Remote

infoinfo

💵 $75.000 - $90.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Wonder

Wonder

201 - 500 Mitarbeiter

🍽️ Lebensmittel & Getränke

🏥 Gesundheitswesen

🛍️ eCommerce

💰 €100.000.000 Corporate Round im 2023-11

Food & Beverage • Healthcare • eCommerce

Wonder ist ein verbraucherorientierter Restaurant-Marktplatz und Betreiber von Food Halls, der es Kunden ermöglicht, Gerichte von mehreren mit Preisen ausgezeichneten Partnerrestaurants in einer einzigen Bestellung zu kombinieren. Es bietet Speisen vor Ort, Abholung und immer kostenlose Lieferung über seine App und Standorte im Nordosten an und kombiniert kuratierte Menüs von namhaften Köchen mit vereinfachter Gruppenbestellung in einem einheitlichen Erlebnis.

Beschreibung

• Develop and execute local marketing plans identifying community events, strategic partnerships, and business development opportunities • Build and maintain relationships with local businesses, schools, hospitals, hotels, residential communities, chambers of commerce, property managers, and community organizations • Represent Wonder at community events, sponsorships, pop-ups, sampling opportunities, and grand openings • Partner with Restaurant Operations teams to execute the local store marketing playbook and drive traffic, sales, and repeat customers • Support new store openings, regional marketing campaigns, and strategic brand partnerships • Identify, negotiate, and secure local partnership opportunities • Manage field marketing agencies, vendors, and brand ambassadors; help train Brand Ambassadors • Own regional event calendars, marketing item inventories, and event logistics • Manage local marketing budgets, track spend, and maximize return on investment • Brief creative requests and coordinate marketing asset development • Execute and optimize local paid marketing campaigns, including Meta advertising • Track, analyze, and report marketing performance using Looker and other reporting dashboards • Share field best practices and insights to improve Wonder's local marketing strategy

🎯 Anforderungen

• 3-5 years of experience in field marketing, local store marketing, experiential marketing, community marketing, or regional marketing • Located in the Greater Boston area • Experience supporting multiple locations or markets, preferably within restaurant, retail, hospitality, or consumer brands • Proven success building community partnerships that drive measurable business results • Experience supporting new store openings or market launches is strongly preferred • Strong project management skills with the ability to manage multiple priorities and execute in a fast-paced environment • Exceptional relationship-building and communication skills, with confidence engaging external partners and representing the Wonder brand • Experience managing agencies, vendors, or brand ambassadors for local events and activations • Strong negotiation skills and the ability to identify mutually beneficial partnership opportunities • Analytical mindset with experience using reporting tools (such as Looker) and campaign performance data to inform strategic decision-making • Experience managing local paid media campaigns, including Meta advertising, is a plus • Comfortable working cross-functionally with Operations, Creative, Growth, CRM, and other internal stakeholders • Self-starter who thrives in a fast-paced environment, takes initiative, and enjoys building new processes • Experience managing local marketing budgets and measuring ROI is preferred • Skills: Looker, Monday.com, Splash, Excel • Valid driver's license and willingness to travel frequently throughout the assigned region, including evenings and weekends as needed • Ability to lift up to 50 pounds and stand for extended periods during events and activations

🏖️ Vorteile

• Competitive compensation package with equity • 401(k) • Choice of medical, dental, and vision plans • Company paid short and long term disability coverage • Paid time off including flexible time off for exempt employees • Paid vacation for non-exempt employees • Paid sick leave in compliance with applicable law • Paid parental leave • Discounted meals • Exclusive perks across the Wonder family of brands

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