Senior Director of Product Marketing, Platform

🕒 vor 19 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $185.000 - $315.000 / Jahr

⏰ Vollzeit

🟠 Senior

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Workiva

1001 - 5000 Mitarbeiter

Gegründet 2008

💼 Beratung

🏥 Gesundheitswesen

📦 Logistik

Consulting • Healthcare • Logistics

Workiva ist eine cloudbasierte, KI-gestützte Plattform, die Finanzberichterstattung, Risiko- und Compliance-Management sowie Nachhaltigkeitsberichterstattung vereint. Sie ermöglicht es Teams, Daten über Systeme hinweg zu verknüpfen, in Echtzeit zusammenzuarbeiten, Berichte zu automatisieren (einschließlich XBRL-Tagging) und die Prüfbarkeit und Nachvollziehbarkeit für regulierte Offenlegungen und Prüfprozesse aufrechtzuerhalten. Workiva bedient große Unternehmen sowie Finanz-, Rechts-, Prüfungs- und Nachhaltigkeitsteams, um die Berichterstattung zu beschleunigen, die Genauigkeit zu verbessern und Risiken zu reduzieren.

Beschreibung

• Define differentiated positioning for Workiva’s platform and AI capabilities • Partner with Portfolio and Solutions Marketing to align platform and corporate narratives • Guide messaging across campaigns, content, events, and executive storytelling • Ensure platform capabilities are represented consistently across go-to-market content • Own positioning of Workiva’s AI capabilities in partnership with Product Management and AI/ML leadership • Build a technical product marketing function and create credible platform and AI use cases • Hire and guide the team producing live demos, recorded walkthroughs, and interactive experiences • Partner with video, web, and events teams on keynotes, product videos, and workiva.com • Partner with the product organization on launch process alignment and execution • Plan innovation go-to-market activities across marketing and enablement • Oversee market launch execution • Provide customer, buyer, and competitive insights to inform platform strategy and roadmap direction • Anticipate AI-driven market shifts and position Workiva’s platform to lead • Build, inspire, recruit, and develop a high-performing product marketing team • Elevate platform product marketing’s role across the organization

🎯 Anforderungen

• 12+ years in product marketing • 5+ years leading high-performing teams • Undergraduate degree • Proven expertise in enterprise B2B SaaS platform strategy, positioning, and messaging • Ability to translate complex, technical innovation—specifically AI and platform architecture—into compelling, differentiated value • Exceptional communication and storytelling skills • Ability to influence senior stakeholders and align cross-functional leaders • Strong partnership skills across product management, marketing, and sales leadership • Demonstrated success driving sales enablement and revenue impact • Up to 25% travel • Reliable internet access for any period working remotely, not in a Workiva office

🏖️ Vorteile

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match • Comprehensive employee benefits package • Flexible/remote work from any location within the country of employment • Reasonable accommodations for applicants with disabilities • Comprehensive security and privacy training tailored to employees’ roles

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