Director of Growth

🕒 il y a 29 jours

🍂 Massachusetts – Distant

🍂 Massachusetts – Remote

💵 $180 000 - $200 000 / an

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

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10Beauty

Site WebLinkedInTous les Emplois

11 - 50 employés

💄 Beauté

🔧 Matériel

🤝 B2B

Beauty • Hardware • B2B

10Beauty est une entreprise innovante qui révolutionne l'industrie des soins des ongles avec sa machine à manucure entièrement automatisée, appelée "The 10". Cet appareil offre un processus de manucure complet en 5 étapes, incluant le retrait du vernis à ongles, la gestion des cuticules, le façonnage et le limage des ongles, l'application du vernis et le séchage, sans intervention humaine. Chaque manucure utilise une capsule à usage unique et peut être personnalisée via une application mobile, ce qui en fait une solution idéale pour les salons cherchant à améliorer la commodité pour leurs clients tout en augmentant leurs profits. Avec un intérêt significatif de la part des clients de salons pour les manucures en salon, 10Beauty se positionne à la pointe de l'industrie des soins des ongles de 11 milliards de dollars en tant que premier et unique fournisseur de technologie de manucure autonome. L'entreprise a pour objectif de transformer la beauté avec des technologies intelligentes, offrant aux salons une opportunité de rendre les soins des ongles rentables.

Description

• Own and execute the full-funnel growth strategy - developed in lockstep with Brand - across awareness, acquisition, conversion, retention, and referral • Collaborate with Brand team on development of the full consumer journey, ensuring that neither growth nor brand is upstream or downstream from the other • Build and scale acquisition channels across paid social, search, partnerships, email, and local activation, while ensuring all tactics are consistent with brand identity and positioning and support brand-building objectives • Lead performance marketing with a strong focus on CAC, ROAS, conversion rate, repeat rate, and customer lifetime value • Design and run rapid experiments across landing pages, offers, and lifecycle campaigns, with creative and messaging direction developed in collaboration with brand • Build retention and CRM programs that increase engagement, repeat usage, and loyalty • Partner closely with operations, product, sales, and leadership to improve customer experience and drive growth at the site level • Own growth analytics, reporting, attribution, and KPI tracking to inform decisions and resource allocation • Co-create (with brand and customer teams) the playbook for launching new sites and cities, ensuring local growth activation reflects brand standards in every market and supports retail partner relationships • Provide strategic input re:including audience fit, reach, and performance benchmarks to help inform brand's influencer selections and creative

🎯 Exigences

• 5+ years of experience in growth marketing, demand generation, or performance marketing • A track record of driving measurable customer growth in a startup or high-growth consumer business • Strong analytical instincts and comfort using data to make decisions quickly • Proven ability to drive performance and brand equity • A highly hands-on approach and willingness to personally build, test, launch, and iterate • Strong judgment, strong ownership, and the ability to thrive in ambiguity • Experience with physical retail, multi-location businesses, beauty, wellness, hospitality, or consumer services is a plus

🏖️ Avantages

• Equity and benefits are included for all full-time employees