Senior Manager, Customer Marketing

🕒 il y a 1 mois

🇨🇦 Canada – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Absorb Software

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2003

💼 Conseil

📣 Marketing

🏥 Santé

💰 €59 000 000 Private Equity Round - Absorb LMS en 2017-09

Consulting • Marketing • Healthcare

Absorb Software est un fournisseur de système de gestion de l'apprentissage (LMS) alimenté par l'IA qui propose une plateforme cloud pour la formation en entreprise, l'intégration, la conformité, le perfectionnement, l'éducation des clients et le renforcement des partenaires. Sa plateforme SaaS inclut l'édition de cours, une vaste bibliothèque de contenus, des rapports et analyses, des intégrations avec les systèmes HCM/CRM, un e-commerce pour la vente de cours, et des agents IA pour personnaliser l'apprentissage et simplifier l'administration. Absorb s'adresse aux équipes RH, L&D, conformité, réussite client et partenaires dans les organisations de toutes tailles, en mettant l'accent sur l'évolutivité, la sécurité et un ROI mesurable.

Description

• Develop and execute customer marketing programs that drive onboarding success, product adoption, engagement, retention, and expansion opportunities. • Build and optimize personalized, automated customer journeys across digital channels using customer insights, behavioural triggers, and lifecycle milestones. • Create targeted campaigns that increase feature adoption, product utilization, and overall customer value. • Own lifecycle marketing performance, establishing KPIs, reporting, and testing strategies to continuously improve program effectiveness. • Lead and evolve customer advocacy initiatives, including customer references, testimonials, reviews, case studies, and success stories. • Partner with Customer Success and Sales teams to identify, nurture, and activate customer advocates across the customer base. • Expand customer participation in advocacy programs, community initiatives, events, webinars, speaking engagements, and other brand-building opportunities. • Lead, coach, and develop a team of two marketers supporting lifecycle marketing and customer advocacy programs. • Establish clear priorities, goals, and development plans while fostering a culture of collaboration, accountability, experimentation, and customer-centric thinking. • Collaborate closely with Customer Success, Product Marketing, Product Management, Revenue Operations, and Marketing Operations to deliver integrated customer programs. • Partner with Content and Creative teams to develop compelling customer communications and experiences that strengthen engagement and loyalty. • Present program performance, insights, and recommendations to stakeholders, helping inform customer growth and retention strategies.

🎯 Exigences

• Bachelor's degree in Marketing, Business, Communications, or a related field would be an asset. • 7+ years of B2B software marketing experience, with a strong focus on customer marketing, lifecycle marketing, retention, or customer engagement. • 2+ years of people leadership experience managing and developing direct reports. • Demonstrated success building and executing customer lifecycle programs that drive adoption, retention, and customer growth. • Experience developing customer advocacy programs, including references, testimonials, reviews, and customer storytelling. • Strong analytical mindset with experience measuring campaign performance and translating insights into action. • Hands-on experience with CRM, marketing automation, customer data, and analytics platforms. • Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment. • Strong communication and stakeholder management skills. • Experience partnering with Customer Success organizations to improve customer outcomes. • Passion for delivering exceptional customer experiences and building lasting customer relationships. • Curiosity and enthusiasm for leveraging AI and automation to improve marketing effectiveness and scalability.

🏖️ Avantages

• Fully remote-first work with flexible work arrangements • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location • New Hire Equipment Allowance and monthly Flex Allowance to support your success • Endless opportunity for career growth and internal mobility • Employee driven DE&I programs