General Marketing Manager

🕒 il y a 1 mois

🇨🇦 Canada – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 28%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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VT Markets

Site WebLinkedInTous les Emplois

501 - 1000 employés

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

VT Markets est un courtier mondial de trading de détail en ligne qui offre un accès au Forex, indices, énergies, métaux précieux, matières premières, ETF, actions CFD, obligations CFD et crypto-monnaies via des plateformes de l'industrie telles que MetaTrader 4, MetaTrader 5, TradingView et une application mobile propriétaire. La société propose plusieurs types de comptes (Standard STP, RAW ECN, sans swap, Cent, Démo), le copy trading, PAMM/VTrade pour la gestion de capital mutualisé, des services VPS, ainsi qu'une suite d'outils de trading et d'analyses de marché (Market Buzz, Calendrier Économique, Expert Advisor, analyses et webinaires). VT Markets promeut des promotions, des programmes partenaires (Introducing Broker, affiliés CPA) et un support client multilingue ; elle cible les traders particuliers et s'associe à des fonctionnalités telles que les options de dépôt/retrait, programmes de fidélité, et des garanties de protection des fonds des clients.

Description

• Own the end-to-end marketing strategy and execution for Canada, aligned with global brand positioning and business objectives. • Lead full-cycle campaign management: planning, localized content strategy, asset development, media buying, performance tracking, and optimization. • Drive localization of marketing assets — copy, visuals, and video — ensuring cultural relevance, linguistic accuracy, and regulatory compliance. • Build and manage relationships with local sales teams, IBs, partners, and KOLs to develop in-market strategies that accelerate brand awareness and business growth. • Serve as the primary point of contact for local agencies and vendors across content production, media, and events. • Conduct ongoing market research to monitor trends, competitor activity, client behavior, and regulatory developments in Canada. • Define, track, and report on key performance indicators including leads, conversion rates, FTD/FTT, engagement, and brand sentiment. • Deliver actionable insights through weekly and monthly performance reports to Regional and Global Marketing leadership. • Contribute to broader regional initiatives and cross-market projects as the business evolves.

🎯 Exigences

• 4–6 years of experience in marketing, with a strong background in digital marketing, content strategy, or campaign management — agency or in-house experience, both welcome. • Proven track record of executing and optimizing marketing campaigns with measurable impact on brand and revenue. • Experience in fintech, financial services, or a regulated industry is highly valued. CFD experience is required. • Solid understanding of the Canadian market — consumer behavior, competitive landscape, and regulatory environment. • Proficiency with major social media platforms (Facebook, Instagram, YouTube, X/Twitter) and a strong grasp of platform-specific best practices. • Experience managing external agencies, vendors, and local partners. • Strong analytical mindset — comfortable working with campaign KPIs, performance data, and market insights. • Excellent written and verbal communication skills in English; additional languages relevant to the Canadian market are a plus. • Comfortable operating cross-functionally in a global, cross-cultural organization. • Experience in the CFD, Forex, Crypto, or Fintech industry is mandatory for this position.

🏖️ Avantages

• As official partners of Newcastle United F. C., VT Markets aspire to break the ancient boundaries of traditional personal finance. • Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. • Here, collaboration and intrapreunership is incentived and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. • You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.