Director, HCP Marketing

🕒 il y a 29 jours

🇺🇸 États-Unis – Télétravail

💵 $225 000 - $250 000 / an

⏰ Temps Plein

🔴 Expert

🎡 Marketing

👻 Score fantôme 9%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Achieve Life Sciences

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2015

💊 Pharmaceutique

🧬 Biotechnologie

Pharmaceuticals • Biotechnology

Achieve Life Sciences est une entreprise pharmaceutique spécialisée en phase avancée, axée sur le développement de la cytisinicline comme traitement de la dépendance à la nicotine (arrêt du tabac et du vapotage). L'entreprise fait progresser la cytisinicline à travers les essais ORCA de phase 2 et 3 et a soumis une NDA; son programme clinique cible les récepteurs nicotiniques pour réduire le sevrage et la satisfaction liée au tabagisme, avec pour objectif de fournir une nouvelle option de traitement approuvée par la FDA pour la dépendance au tabac et à la nicotine.

Description

• Translate brand strategy, HCP insights, segmentation, and market research into actionable marketing plans and programs • Coordinate execution across personal and non-personal promotion and align HCP initiatives with broader brand priorities and consumer marketing efforts • Develop and execute integrated HCP campaigns across digital channels, promotional materials, and professional touchpoints • Manage HCP content development and channel execution throughout the HCP journey • Partner with Sales, Sales Training, and Commercial leadership to develop field-facing resources, including detail aids, digital sales aids, and promotional tools • Build and execute speaker bureau and peer-to-peer education programs • Support KOL engagement and advisory board initiatives • Plan and execute HCP congresses, conferences, and other professional engagement opportunities • Collaborate with Medical Affairs on disease-state education and HCP engagement • Manage creative, media, research, and other agency partners, including timelines, budgets, deliverables, and performance • Coordinate MLR/PRC promotional review and approval processes • Partner on Veeva and CRM-enabled HCP engagement, campaign execution, and performance measurement • Use campaign results, field feedback, and engagement data to improve program effectiveness • Report to the SVP, Marketing & Communications • Work cross-functionally with Marketing, Commercial, Medical Affairs, Sales Training, and external agency partners

🎯 Exigences

• 10+ years of pharmaceutical or biotechnology marketing experience • Track record of translating brand strategy into effective HCP marketing programs and executing across multiple channels • Experience supporting a pharmaceutical product launch, ideally in a specialty pharmaceutical or biotechnology environment • Hands-on experience developing and executing HCP promotional campaigns, field sales materials, digital programs, congresses, and other professional engagement initiatives • Experience managing creative, media, research, and other agency partners, including oversight of deliverables, timelines, budgets, and execution quality • Familiarity with speaker bureaus, peer-to-peer programs, KOL engagement, advisory boards, and other HCP engagement strategies • Experience coordinating promotional materials through MLR/PRC review • Understanding of pharmaceutical promotional compliance and the distinct roles of Marketing, Medical Affairs, and Commercial teams • Familiarity with Veeva, CRM-enabled HCP engagement, omnichannel marketing, and campaign measurement • Strong project management skills • Excellent communication and collaboration skills • Hands-on, adaptable approach and ability to thrive in a lean, evolving organization • Preferred: Experience launching a specialty pharmaceutical or biotechnology product in a complex or emerging therapeutic category • Preferred: Experience in smoking cessation, pulmonology, addiction medicine, or a behavioral health-related therapeutic area • Preferred: Experience supporting a commercial organization through launch readiness

🏖️ Avantages

• Annual target bonus • Equity compensation • Medical insurance • Dental insurance • Vision insurance • 401(k) retirement plan • Employee Stock Purchase Plan • Company-paid life insurance • Short- and long-term disability coverage • Paid time off • Paid company holidays • Remote work arrangement

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