VP, Marketing

Emploi pas sur LinkedIn

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

🎡 Marketing

👻 Score fantôme 30%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Catena

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1 - 10 employés

💼 Conseil

🏥 Santé

📦 Logistique

Consulting • Healthcare • Logistics

Catena, désormais connue sous le nom de Pearl Talent, est une entreprise spécialisée dans l’aide aux organisations pour recruter les meilleurs talents à distance à l’international, en se concentrant principalement sur des candidats basés aux Philippines et en Amérique latine. Elle propose un processus de sélection rigoureux afin de fournir des candidats hautement qualifiés, dotés de compétences logicielles modernes et d’une maîtrise courante de l’anglais. Pearl Talent propose deux principaux services de recrutement : • Managed Services, qui prend en charge la compliance, la payroll et la formation • Direct Placement, pour les entreprises qui gèrent les recrutements en interne L’entreprise met l’accent sur la qualité et la rétention à long terme, avec l’objectif de constituer des équipes à distance hautement performantes pour une variété de secteurs, notamment la santé, l’immobilier et la finance.

Description

• Own Pearl's brand positioning, creative direction, and storytelling strategy • Find and develop compelling stories about Pearl's founders, clients, talent, and communities • Develop creative concepts, conduct interviews, build storyboards, and write scripts • Transform interviews into first-person stories, videos, articles, and social content • Develop founder personal brands on LinkedIn and other platforms • Create consistent storytelling across the website, LinkedIn, Instagram, and other channels • Own marketing strategy for NY Deep Tech, Operating Room, and Health Command communities • Build community brands and grow founder, executive, operator, and prospective-client audiences • Shape events and retreats into compelling, shareable experiences • Turn events into videos, interviews, founder stories, and social content • Build and lead the marketing team and external specialist network • Recruit and manage specialists in video production, editing, copywriting, ghostwriting, graphic design, paid advertising, SEO, and GEO • Establish creative briefs, production workflows, quality standards, and accountability • Develop repeatable content production and distribution processes • Manage marketing resources and external partners • Establish KPIs for reach, virality, engagement, brand loyalty, prospecting, and conversion • Measure community growth, participation, retention, and audience quality • Partner with Sales to connect marketing, community, and events to qualified prospects and client acquisition • Oversee paid advertising, SEO, GEO, and distribution channels • Test creative, content, and distribution strategies using performance data

🎯 Exigences

• Exceptional storyteller and brand builder; able to find the human story behind a company or person and turn it into engaging, shareable content • Demonstrated ability to build distinctive, memorable, culturally relevant brands and genuine audience loyalty • Hands-on creative leadership, including developing concepts, storyboards, and scripts; interviewing people and working with production teams • Understanding of organic content reach, engagement, and amplification through founders, creators, employees, customers, and communities • Understanding of community-driven growth and converting offline experiences into online conversations • Understanding of the relationship between brand, revenue, qualified prospects, and client acquisition • Understanding of B2B and B2C marketing • Ability to build and manage creative teams across copywriting, video production, design, paid advertising, and search • Established network of freelancers, creators, and agencies • Comfortable working directly with founders and executing without detailed instructions • Belief in Pearl's mission to change perceptions of exceptional professionals in the Philippines, Latin America, and other global markets • Relevant brand-building experience in a high-growth startup, consumer or B2B brand, or community-driven business • Marketplace, recruiting, staffing, or HR technology experience is a plus, but not required • High standards and low ego

🏖️ Avantages

• Build and Grow Quickly — opportunity to step into leadership early and own decisions that shape how the company grows • Fully Remote. Forever. • Unlimited PTO • Global Retreats • Ambitious and Kind Team • Low-ego, no-assholes policy

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