Managing Director – Global Web Marketing

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $95 000 - $135 000 / an

⏰ Temps Plein

🔴 Expert

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Humane World for Animals

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501 - 1000 employés

🤲 Charité

🤝 À but non lucratif

🌍 Impact social

Charity • Non-profit • Social Impact

Humane World for Animals est une organisation mondiale à but non lucratif de type 501(c)(3) dédiée à mettre fin à la cruauté et à la souffrance animales sous toutes leurs formes. L'organisation conduit des opérations de sauvetage et d'intervention, gère des sanctuaires, défend des politiques et des protections juridiques pour les animaux sauvages et de compagnie, mène des campagnes sur des sujets tels que le bien-être des animaux d'élevage, les tests sur les animaux, les usines à chiots et la chasse aux trophées, et fournit des ressources éducatives, des conseils de soins pour animaux de compagnie, ainsi que des programmes de bénévolat et de dons. Humane World for Animals opère à l'international (avec des activités en Afrique, en Asie, en Europe, en Amérique latine, en Amérique du Nord et en Australie), publie des ressources et des médias (blogs, magazines, podcasts), et sollicite le soutien du public à travers des dons, des collectes de fonds, et une boutique en ligne pour financer ses actions vitales.

Description

• Develop best-in-class web platforms and user experiences for a global audience, supporting localized language, regulatory, and cultural needs • Manage web marketers, agencies, and external resources for redesigns, rebuilds, platform improvements, and maintenance • Develop a long-term platform stability and optimization roadmap focused on accessibility, performance, and conversion efficiency • Architect the overarching web content framework and governance model • Lead the team responsible for maintaining cohesive, integrated user experiences across websites • Manage and develop the web marketing team, including hiring, training, workload management, performance reviews, goal setting, and professional development • Collaborate with senior leadership to establish a multiyear global web strategy • Oversee enterprise-level web governance, policies, global content strategy, website requests, and the complete website lifecycle • Define tools, assets, and budgets needed to maintain web properties • Evaluate, report on, and improve website effectiveness using conversion, usability, performance, and mission-clarity metrics • Ensure website measurement and reporting support fundraising, advocacy, mission, and brand consistency • Ensure content follows internal brand style guidelines and content best practices • Evaluate and implement emerging technologies, including AI discovery and search developments • Provide strategic web marketing guidance and participate in organization-wide efforts • Stay current with web platform, digital governance, and nonprofit digital strategy trends

🎯 Exigences

• Bachelor's degree in English, Communications, Marketing, or another relevant field, or equivalent work experience required • At least 10 years of experience in marketing, with a concentration on web platforms required • Minimum of 5 years of management experience required • Experience executing online content strategies focused on clarity, authority, and conversion effectiveness rather than traffic growth alone • Demonstrated AI literacy, including understanding how AI-driven systems affect content discovery, attribution, accuracy, and trust • Experience supporting nonprofit organizations strongly desired • Experience partnering with online advocacy and fundraising teams to support conversion and trust building • Experience with content management systems, online conversion tools, web analytics tools, and project management systems • Engaging Networks and Drupal experience a plus • Proficiency with Google Analytics and Google Search Console • Experience with SEO tools such as SEMrush, Ahrefs, Moz, MajesticSEO, or BrightEdge preferred • Ability to lead skilled web professionals and set a strategic vision prioritizing trust, reliability, and conversion readiness • Strong problem-solving skills • Solid understanding of basic HTML required • Knowledge of staff management practices and ability to establish accountability and expectations • Excellent organizational, planning, and time management skills • Critical thinking and analytical skills • Excellent written and oral communication skills • Creativity, initiative, and self-direction • Ability to work independently and delegate effectively • Ability to build and maintain cross-organizational relationships • Attention to detail and commitment to high-quality outcomes • Familiarity with and interest in animal protection issues strongly desired • Ability to work Eastern Time hours and maintain flexibility for other time zones and occasional work outside standard business hours

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