Senior Growth Marketing Associate, Emerging Media & Planning

🕒 il y a 1 mois

🏄 California – Distant

infoinfo

💵 $94 000 - $108 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de Acorns, pas via un site d'emploi

Repérée par Remote Rocketship il y a 1 mois

Toujours ouverte sur le site de Acorns. Vérifiée il y a 8 heures.

Logo of Acorns

Acorns

201 - 500 employés

Fondée en 2012

💳 Fintech

👥 B2C

Fintech • B2C

Acorns est une entreprise de technologie financière qui aide les individus à épargner et à investir leur argent grâce à une variété de fonctionnalités automatisées. En utilisant la petite monnaie des achats quotidiens, Acorns propose un moyen simple de commencer à investir avec sa fonctionnalité Round-Ups® et des portefeuilles diversifiés conçus par des experts. L'entreprise offre également des services supplémentaires tels que Acorns Later pour l'épargne-retraite et Acorns Early pour les comptes d'investissement des enfants. Acorns propose une application financière intelligente avec des fonctionnalités faciles à utiliser conçues pour développer les compétences financières des utilisateurs, y compris un ETF adossé au Bitcoin pour une exposition prudente aux crypto-monnaies et des portefeuilles ESG pour un investissement durable. Bien qu'Acorns ne soit pas une banque, elle s'associe à des institutions financières pour offrir des cartes de débit Visa™ dans le cadre de ses offres complètes de services financiers.

Description

• Own CTV and Podcast paid media strategy, execution, and performance end-to-end • Manage CTV and Podcast agency relationships and hold partners accountable to performance and delivery standards • Develop and execute testing roadmaps covering audience targeting, creative formats, publisher mix, and buying strategies • Partner with Analytics on incrementality and lift studies • Translate study results into optimization actions and investment recommendations • Brief channel-specific creative assets and provide performance- and brand-focused feedback • Balance brand-building and performance objectives against CAC and growth targets • Coordinate integrated planning across the paid marketing team • Maintain workback schedules for paid campaign launches • Flag risks, inform stakeholders, and ensure launch deadlines are met • Coordinate creative requests across channels • Confirm tracking is scoped, implemented, and QA'd before launches • Serve as a central communication point across paid marketing, creative, analytics, and agency partners

🎯 Exigences

• 3–5 years of experience in performance marketing or paid media • Direct, hands-on experience running CTV and/or Podcast campaigns against performance KPIs • Deep familiarity with the CTV ecosystem, including streaming platform dynamics, publisher relationships, measurement approaches, inventory quality, and targeting strategies • Experience managing Podcast media across host-read, produced, and programmatic ad formats • Experience with dynamic ad insertion, publisher partnerships, and podcast-specific attribution methodologies • Ability to manage agency relationships, set clear expectations, and drive performance accountability • Experience designing and interpreting incrementality studies, MMM inputs, and channel-level performance reporting • Ability to translate data into clear recommendations • Proven project management and coordination skills • Experience building workback schedules, aligning stakeholders, and proactively resolving blockers • Experience working cross-functionally with creative, analytics, and external agency partners • Commitment to Acorns' mission of helping everyday people build financial security • Work authorization or eligibility for employment in the United States, verified through E-Verify

🏖️ Avantages

• Remote-first flexibility • Optional access to office space in Irvine, CA • Sign-on bonus • Equity grants • Discretionary cash bonus awards • Medical benefits • Financial benefits • 401(k) eligibility • Vacation time • Sick time • Parental leave

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