Marketing Growth Specialist

Emploi pas sur LinkedIn

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

📈 Marketing de croissance

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de EPR FireWorks, pas via un site d'emploi

Repérée par Remote Rocketship il y a 1 mois

Toujours ouverte sur le site de EPR FireWorks. Vérifiée il y a 8 heures.

Logo of EPR FireWorks

EPR FireWorks

11 - 50 employés

Fondée en 2000

☁️ SaaS

🤝 B2B

🏛️ Gouvernement

SaaS • B2B • Government

EPR FireWorks est un système cloud tout-en-un de gestion des données pour les services d’incendie et les services médicaux d’urgence (RMS). La plateforme centralise les rapports d’intervention (compatible NERIS), les rapports patients ePCR (conformes à NEMSIS 3. 5), la gestion de la formation et de l’apprentissage, les inspections des hydrants et des bâtiments, la gestion logistique des équipements et des ordres de travail, la planification des effectifs, l’engagement citoyen, l’analytics et la conformité, ainsi que les workflows de santé intégrée mobile. Configurable pour les services de toutes tailles, elle est accessible depuis tout navigateur moderne, intègre des fonctionnalités d’analytics et d’IA, et est utilisée par plus de 500 organismes répartis dans 35 États américains, avec un support basé aux États-Unis.

Description

• Own marketing strategy and execution for conferences, tradeshows, and industry events • Plan event promotion, booth experiences, onsite execution, lead capture, and post-event follow-up • Plan and execute multi-channel campaigns across email, events, webinars, digital channels, and other growth programs • Build and optimize email campaigns, audience segmentation, nurture programs, webinar communications, and event follow-up • Manage webinars and digital programs from promotion and registration through execution, follow-up, and performance analysis • Partner with Sales to improve the path from marketing engagement to qualified conversations and pipeline • Track campaign performance, conversion rates, sourced and influenced pipeline, and channel effectiveness • Translate campaign results into recommendations for future investment • Maintain campaign processes, audience lists, attribution, CRM hygiene, and reporting with Sales and Revenue Operations • Support co-marketing opportunities with strategic partners, including joint launches, webinars, events, and campaigns • Collaborate with Sales, Product, Customer Success, and the VP of Marketing on campaigns and go-to-market initiatives • Own programs from concept through measurement, coordinating audiences, messaging, channels, timelines, follow-up, and reporting

🎯 Exigences

• 0-3 years of experience in growth marketing, demand generation, integrated marketing, event marketing, or B2B SaaS marketing • Demonstrated experience planning and executing multi-channel campaigns from strategy through measurement • Strong experience with B2B events and tradeshows, including planning, onsite execution, lead generation, and follow-up • Willingness and ability to travel throughout the year for industry conferences, events, and company initiatives • Strong email marketing and campaign management skills, including segmentation, nurture, testing, and performance analysis • Ability to connect marketing activity to measurable outcomes including engagement, qualified opportunities, pipeline, and revenue • Strong project management skills with the ability to manage multiple campaigns, events, and deadlines simultaneously • Comfortable working within CRM, marketing automation, webinar, analytics, and campaign management platforms • Data-driven, curious, and comfortable testing new approaches and continuously improving performance • Experience in B2B SaaS, GovTech, public safety, or another complex B2B market is preferred • Hands-on marketing approach, combining campaign planning and execution • Ability to make decisions, execute quickly, and adjust based on results • Ability to represent EPR alongside customers, prospects, partners, and the Sales team • Commercial understanding of marketing contributions to pipeline and revenue • Ability to manage detailed execution while maintaining broader growth objectives • Clear communication, ownership, follow-through, and collaborative working style • Interest in automation and AI for marketing productivity and performance

🏖️ Avantages

• Remote work arrangement • Travel for industry events and conferences • Opportunity to work with a cloud-based unified records management and operations software platform • Collaboration with Sales, Product, Customer Success, and Revenue Operations • Opportunity to use automation and AI to improve marketing productivity and performance

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