Director of Programmatic Sales – DSPs, Digital Agencies

🕒 il y a 28 jours

🗽 New York – Distant

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⏰ Temps Plein

🔴 Expert

🤑 Commercial

👻 Score fantôme 12%

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🗣️🇺🇸🇬🇧 Anglais requis

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Adams Outdoor

201 - 500 employés

Fondée en 1983

📣 Marketing

📱 Médias

💰 Private Equity Round en 2021-09

Marketing • Advertising • Media

Adams Outdoor est une entreprise qui met l'accent sur des stratégies de marketing hyperlocales, en se concentrant sur la collaboration et la pensée innovante pour amplifier les voix des communautés. Ils croient en l'autonomisation des individus et des communautés grâce à des approches publicitaires créatives, visant à avoir un impact significatif sur les marchés locaux.

Description

• Own new business development across the omni-channel DSP and digital-only agency landscape • Build and work a target list of 150–200 omni-channel DSPs and digital-only agencies • Generate net-new programmatic revenue through proactive outreach, platform partnerships, and in-market presence • Educate buying teams on Adams' programmatic inventory, deal types, and measurement capabilities • Build and nurture relationships with platform and DSP partner teams • Craft proposals and pitch materials translating Adams' footprint and data into compelling budget-winning stories • Partner with Ad Ops on deal curation, PMP setup, creative specifications, and campaign troubleshooting • Maintain a clean, current CRM pipeline and report on activity, forecast, and market signals • Represent Adams Outdoor at industry events, platform meetups, and trade shows • Serve as Adams Outdoor's programmatic sales expert • Support the National Agency team in developing programmatic opportunities within the traditional out-of-home media agency landscape • Work with Marketing to refine sales materials and the programmatic story for DSP and digital agency buyers • Work with digital and programmatic operations to support digital buyers' connectivity and data requirements

🎯 Exigences

• 3–5 years of sales experience at a DSP, SSP, or programmatic media company • Real fluency across platforms such as Vistar, The Trade Desk, DV360, and Amazon DSP • Genuine hunter mentality; comfortable building pipeline from scratch and closing without a long runway of inbound leads • Working knowledge of attribution and measurement • Ability to tell a data story that moves a buyer • Prior OOH or DOOH experience is a strong plus, but not a dealbreaker • Sharp written and verbal communication • Organized, self-directed, and comfortable owning your calendar and numbers • Must be eligible to work in the United States of America • Must participate in pre-employment drug testing if state law permits • Must participate in a background check screening process • Comfortable providing professional references upon request

🏖️ Avantages

• Resources and inventory of the largest independent operator in the category • Speed and autonomy of a team still building its programmatic playbook

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