Senior Integrated Marketing Manager – Pre-Sale

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $90 000 - $100 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

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🗣️🇺🇸🇬🇧 Anglais requis

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AFAR

51 - 200 employés

Fondée en 2009

🏨 Hôtellerie

🍽️ Alimentation et boissons

💼 Conseil

Hospitality • Food & Beverage • Consulting

AFAR est une entreprise de médias de voyage complète qui inspire, autonomise et enrichit les voyageurs soucieux de vivre des expériences de voyage significatives. Elle propose une gamme de guides de voyage, d'idées de voyage et de conseils pour diverses destinations mondiales, couvrant des continents tels que l'Afrique, l'Asie, l'Europe et les Amériques. À travers son magazine imprimé, ses podcasts, ses newsletters et ses articles en ligne, AFAR aborde divers sujets de voyage, y compris les cultures, la cuisine, la santé et le bien-être, les aventures en plein air et le voyage durable. L'entreprise collabore également avec des partenaires pour présenter des expériences et destinations de voyage exclusives, ce qui en fait une ressource précieuse pour les voyageurs exigeants souhaitant explorer le monde de manière approfondie et responsable.

Description

• Develop high-impact content marketing and media campaigns for advertisers across digital, print, mobile, video, audio, social, and event/experiential platforms, including ideation and strategic proposal writing • Serve as a subject-matter expert for assigned categories and accounts by developing sales opportunities, insights, and trend analysis, and communicating learnings and ideas to sales and marketing teams • Partner cross-functionally with Sales, Marketing Activations, Ad Ops, Brand Marketing, Editorial, and Events • Build industry partnerships that enhance Afar's marketing solutions and capabilities • Partner with Marketing Activations and Ad Operations to understand campaign performance and establish best practices for pitching, pricing, and packaging marketing solutions • Coordinate with Sales and Marketing Activations to ensure a consistent pre-to-post-sale transition • Attend sales calls and present marketing programs and proposals directly to clients and agencies • Create sell sheets, presentations, and other materials positioning and selling Afar's marketing solutions to advertising, media, and travel industries • Develop programs, go-to-market strategy, and unique selling proposition for the Afar brand • Build awareness and demand for Afar's advertising programs and platforms • Create content and product-led programs to engage audiences and drive results for advertising partners • Lead cross-team initiatives to identify and develop revenue-driving opportunities across podcast, social, video, email, events, digital, and print media • Work with marketing and sales leadership to refine offerings, uncover new products, and build new initiatives

🎯 Exigences

• 5-7+ years of integrated marketing experience • Strong marketing and proposal writing skills, with clear, concise oral and written communication and the ability to develop ideas strategically • Comfortable working closely with and presenting to clients and agencies • Strong knowledge of current digital, social, podcast, and mobile advertising platforms, with the ability to apply them in day-to-day work • Self-starter who sets priorities, takes ownership of new projects, and drives progress with full accountability • Ability to manage multiple priorities in a fast-paced environment, both independently and as part of a team • B.A. or equivalent experience (preferred)

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