Director of Growth – Marketing Analytics

🕒 il y a 6 mois

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American Family Care

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 1982

Healthcare • Urgent Care • Family Care

American Family Care est un prestataire de soins de santé national spécialisé dans les services de soins d'urgence, de soins primaires et de soins familiaux. Mettre l'accent sur l'accessibilité et la commodité, ils proposent une gamme de services médicaux, y compris le traitement des allergies saisonnières, les vaccinations, les examens physiques et les soins d'urgence, tous conçus pour garantir une attention rapide et un environnement chaleureux et bienveillant pour les patients. American Family Care vise à offrir des soins de santé de haute qualité à des coûts inférieurs par rapport aux visites aux urgences traditionnelles, en utilisant des cliniques sans rendez-vous et des laboratoires sur place pour améliorer l'expérience des patients.

Description

• Lead full-funnel analytics to guide media strategy, channel allocation, acquisition efficiency, retention performance, and multi-touch impact. • Partner with FP&A on budget planning, spend allocation, forecasting, and scenario modeling to maximize marketing ROI. • Oversee analytics for paid media, SEO/SEM, referral sources, CRM, and partnerships to improve acquisition, conversion, and retention. • Define and manage AFC’s marketing measurement, incrementality testing, and KPI frameworks. • Ensure strong data infrastructure, accuracy, and hygiene in partnership with IT/Data Engineering. • Lead AFC’s weekly cross-functional Traffic Meeting to unify insights across marketing, operations, staffing, and capacity, synthesizing the true drivers of week-over-week visit volume. • Develop frameworks that connect marketing activity to operational readiness, provider coverage, and appointment availability. • Translate insights into actionable recommendations for Marketing, Operations, and Field leadership. • Build and maintain a unified view of appointment inventory, capacity, utilization, and demand across corporate and franchise clinics. • Partner with Operations to align staffing, templates, and hours with expected demand, identifying bottlenecks and opportunities to unlock growth. • Ensure marketing investment is matched with bookable supply to maximize ROI and avoid wasted demand. • Own website and appointment funnel analytics, including landing pages, local pages, and platform flows (e.g., Solv). • Lead conversion rate optimization (CRO) efforts, partnering with Digital/UX on testing roadmaps to improve booking starts, completions, and show rates. • Develop clear KPIs, test hypotheses, and insights that drive measurable funnel improvements. • Build simple, unified dashboards that connect traffic, marketing performance, website conversion, and operational capacity. • Present insights to senior leadership, translating complex data into clear business decisions and growth strategies.

🎯 Exigences

• 8+ years in growth analytics, marketing analytics, performance marketing, or similar data-driven growth roles. • Strong experience with incrementality, attribution, funnel analytics, and forecasting. • Ability to connect marketing signals with operational capacity and business constraints. • Demonstrated success influencing senior leaders and driving cross-functional alignment. • Comfortable leading in fast-paced, high-growth environments. • Bachelor’s degree required.

🏖️ Avantages

• 401(k) • Competitive salary • Health insurance • Opportunity for advancement