Marketing Campaign Lead

🕒 il y a 1 mois

🇨🇦 Canada – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 36%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of AlgaeCal Inc.

AlgaeCal Inc.

51 - 200 employés

Fondée en unknown

🏥 Santé

🍽️ Alimentation et boissons

🧘 Bien-être

Healthcare • Food & Beverage • Wellness

AlgaeCal Inc. est une entreprise spécialisée dans les compléments alimentaires naturels à base de calcium et pour la santé osseuse. Leurs formules uniques, à base de plantes et multi-nutriments, sont cliniquement prouvées pour non seulement arrêter la perte osseuse, mais aussi augmenter la densité osseuse. Les produits d'AlgaeCal sont commercialisés comme étant plus efficaces que les suppléments traditionnels de calcium grâce à leurs ingrédients naturels dérivés des algues marines. L'entreprise propose une gamme de compléments tels que AlgaeCal Plus, Strontium Boost et des produits Omega-3, tous visant à améliorer et maintenir la santé des os. Ils mettent l'accent sur la durabilité et soutiennent leurs produits avec une garantie de remboursement basée sur leur efficacité clinique. AlgaeCal Inc. s'engage à utiliser des sources naturelles et durables pour améliorer la densité osseuse et la santé osseuse globale.

Description

• You’re a strategic marketing leader who knows how to turn a campaign from a loose idea into a fully coordinated revenue machine. • You’ve planned offers, mapped customer journeys, briefed channels, aligned stakeholders, watched the numbers, and made smart optimizations when performance demanded it. • At AlgaeCal, we’re driven by a single idea. To end the fear of bone loss. • The good news? AlgaeCal has the world’s only clinically-backed natural solution to this problem. • This job might be for you if you’ve got… • You know campaigns don’t magically happen because someone made a promo calendar. They happen because someone owns the moving parts. • You’ll need to think imaginatively and act strategically. You’ll balance company priorities, finance approvals, product logistics, creative capacity, compliance, customer service needs, and channel constraints without melting into a puddle. • You understand unit economics, contribution margin, and why a campaign can look good in one dashboard and less thrilling in another. • You guide, influence, pitch, negotiate, and push back when needed - without turning into a tiny workplace dictator.

🎯 Exigences

• 2+ years of marketing leadership experience planning and executing D2C campaigns in an eCommerce environment. • A Yoda-like ability to make strategic, data-driven decisions. • A full-funnel brain that sees the whole customer journey. • Strategy that converts like a tent revival. • A brain the size of a small planet! • A results-driven approach to paid media and campaign budget. • A track record of leadership, mentorship, and cross-functional coordination. • The ability to put on the Customer Hat at all times. • Experience designing and executing customer journeys. • A thick portfolio that demonstrates your mastery of all-things eCommerce. • A detective’s eye for revenue leakage. • An encyclopedic knowledge of today’s martech, adtech, attribution, and analytics landscape. • A strong grasp of testing strategy. • A solid understanding of UI/UX. • A healthy respect for compliance, claims, and disclaimers.

🏖️ Avantages

• A generous healthcare package • Monthly team events and activities • Flexible Stat Holidays with the option to bank days for later use • Weekly team lunches • Casual dress code • Incredible dog-friendly, Yaletown office one block from SkyTrain

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