Senior Manager – Dazodalibep HCP Launch Marketing

🔥 il y a 11 heures

🇺🇸 États-Unis – Télétravail

💵 $149 349 - $202 060 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

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Amgen

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10 000+ employés

Fondée en 1980

🏥 Santé

🧬 Biotechnologie

💊 Pharmaceutique

💰 €28 500 000 000 Post-IPO Debt en 2022-12

Healthcare • Biotechnology • Pharmaceuticals

Amgen est un leader mondial de la biotechnologie, se concentrant sur le développement et la commercialisation de médicaments innovants issus de cellules vivantes. L'entreprise vise à traiter des maladies graves, ciblant souvent des affections avec peu d'options thérapeutiques. Amgen met l'accent sur l'innovation scientifique et s'engage dans la recherche éthique, la sécurité des patients et le développement durable. Elle participe activement aux essais cliniques et est reconnue pour ses contributions dans les domaines du traitement du cancer et de la gestion de l'obésité, entre autres.

Description

• Lead U.S. HCP pre-launch and launch initiatives across personal and non-personal promotional channels • Translate customer insights, clinical evidence, and market dynamics into HCP marketing programs and launch activities • Collaborate with Global Marketing, Medical, Regulatory, Legal, Market Access, Sales, Market Research, Analytics, and other cross-functional partners • Lead unbranded disease education and market-shaping initiatives for Sjögren’s disease • Support localization of brand positioning, HCP campaigns, promotional messaging, customer segmentation, targeting, account prioritization, and customer journeys • Develop and execute branded and unbranded HCP promotional initiatives across websites, digital media, video, email, social, and congress amplification • Develop priority personal promotional materials and field experiences, including ICVAs, leave-behinds, rep-triggered communications, objection-handling resources, and congress materials • Partner with Sales Leadership, Sales Operations, Business Analytics & Insights, and Sales Training to support field engagement and launch readiness • Partner with Regulatory, Legal, and Medical through the promotional review process • Monitor the Sjögren’s treatment landscape, competitors, customer perceptions, and market dynamics • Own high-priority HCP marketing workstreams, including tactical planning, agency partnerships, budgets, timelines, and performance

🎯 Exigences

• Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR Master’s degree and 4 years of such experience; OR Bachelor’s degree and 6 years of such experience; OR Associate’s degree and 10 years of such experience; OR High school diploma/GED and 12 years of such experience • Strong marketing competence, including marketing strategy, market research, segmentation, brand positioning, and tactical plan development • Demonstrated strength in analytics and measurement, translating data into actionable insights and optimizing media and marketing strategies • Experience working with agencies, media partners, and publishers • Experience marketing in regulated products and/or services, with launch experience strongly preferred • Ability to exercise excellent judgment and uphold high ethical standards in a regulated pharmaceutical environment • Excellent communication skills and ability to influence stakeholders • Ability to build relationships and collaborate across a matrix organization

🏖️ Avantages

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions • Group medical, dental and vision coverage • Life and disability insurance • Flexible spending accounts • A discretionary annual bonus program • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models where possible • Career development opportunities • Work/life balance support

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