Senior Growth Marketing Manager – Business, Government

Emploi pas sur LinkedIn

🕒 il y a 15 jours

🇺🇸 États-Unis – Télétravail

💵 $105 200 - $150 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Anthology Inc

Site WebLinkedInTous les Emplois

1001 - 5000 employés

💰 Venture Round en 2023-01

Anthology propose des solutions en éducation et en technologie afin que les étudiants puissent atteindre leur plein potentiel et que les institutions éducatives prospèrent. Des millions d'étudiants à travers le monde sont soutenus tout au long de leur parcours éducatif grâce à l'écosystème de solutions SaaS phares d'Anthology et de services de soutien, y compris le Blackboard® primé (LMS), Anthology® Student (SIS/ERP), et Anthology® Reach (CRM). Avec le pouvoir du collectif, nous inspirons de manière unique les éducateurs et les institutions grâce à une innovation significative, simple et intelligente pour aider nos clients à redéfinir ce qui est possible et créer des opportunités qui changent la vie des gens partout. www.anthology.com.

Description

• Own the integrated campaign calendar for new-logo acquisition in the Business & Government segment • Translate GTM positioning and competitive differentiation into audience-specific campaign narratives and assets • Execute multi-channel campaigns across paid media, email, content syndication, webinars, and field events • Design and run ABM programs for target accounts • Support visibility in AI-generated research environments and coordinate buyer-search themes • Build AI-native workflows for campaign analysis, audience personalization, and performance optimization • Coordinate regional field activation programs tied to pipeline goals • Contribute to Blackboard’s flagship customer event, BbT26 • Build post-event attribution models measuring pipeline sourced, influenced, and closed-won contribution • Own a direct pipeline contribution target and review performance weekly • Define campaign-level pipeline targets and track performance • Use intent data and buying signals to prioritize audiences and personalize outreach • Build and maintain multi-touch attribution across the funnel • Flag expansion signals to the Customer Growth & Advocacy team • Develop campaign assets including landing pages, nurture emails, one-pagers, and digital ads • Coordinate lead segmentation, routing, and campaign tracking in HubSpot and Salesforce • Align with Product Marketing on sales enablement and campaign messaging • Develop field-specific assets connecting events to campaign pipeline • Report on pipeline contribution, MQL-to-SQL ratios, closed-won rates, cost per opportunity, and event ROI • Test and optimize messaging, creative, CTAs, and audience segments • Present results and recommendations in weekly pipeline reviews • Collaborate across Sales, Customer Success, Marketing, Events, Content, Brand, Creative, and Marketing Intelligence

🎯 Exigences

• 8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment • Proven track record building and executing integrated campaigns that generate pipeline with a measurable contribution number owned • Real ABM experience designing and measuring account-based programs • Field and event marketing ownership, including conference presence, regional programs, event budgets, and post-event attribution • Experience building AI-native workflows and automations • Data-driven mindset with ability to review performance metrics and make adjustments • Strong working knowledge of HubSpot or Marketo and Salesforce • Experience with intent data platforms such as 6sense, Demandbase, or similar • Experience managing paid-media agencies and coordinating creative production • Ability to operate independently in a fast-moving organization • Strong written communication • Cross-functional influence with Sales • Fluency in written and spoken English • Experience marketing to corporate or government/public-sector audiences preferred • Familiarity with GEO and optimizing content for AI-generated answers preferred • Experience with AI SDR platforms or outbound sequencing tools preferred • Background contributing to flagship customer events or user conferences preferred • Must be legally authorized to work in the country where the role is based • Company does not provide visa sponsorship or immigration support

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