Growth Marketing Consultant – B2B Strategy

🕒 il y a 15 jours

🤠 Texas – Distant

infoinfo

⏰ Temps Plein

🟠 Senior

🔴 Expert

📈 Marketing de croissance

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de M3 USA, pas via un site d'emploi

Repérée par Remote Rocketship il y a 15 jours

Toujours ouverte sur le site de M3 USA. Vérifiée il y a 1 heure.

Logo of M3 USA

M3 USA

201 - 500 employés

Fondée en 2000

🏥 Santé

💼 Conseil

⚕️ Assurance santé

Healthcare • Consulting • Healthcare Insurance

M3 USA est une entreprise spécialisée dans la fourniture de solutions d’études de marché, de recrutement et de promotion pour le secteur de la santé. Elle s’attache à mettre en relation les professionnels de santé, en particulier les médecins, avec des outils et des ressources qui améliorent la pratique médicale. À travers une gamme de services, notamment : • études de marché qualitatives et quantitatives, • promotion multicanale, • recrutement dans la santé, • essais cliniques, M3 USA accompagne l’industrie des sciences de la vie en permettant aux professionnels de santé de rester informés et de prodiguer des soins optimaux. Filiale de M3 Inc. , M3 USA collabore avec des laboratoires pharmaceutiques de premier plan et propose des capacités de recherche étendues en Europe et aux États-Unis. L’entreprise est reconnue pour son approche data-driven et ses efforts de mise en réseau au sein de la communauté de santé.

Description

• Partner with marketing and business development leaders across M3 subsidiaries to identify growth opportunities • Build and own digital outreach paths from decision-maker identification through qualified handoff to business development • Define handoff criteria, follow-up cadence, and target account lists • Develop repeatable outbound frameworks adaptable across business units, services, and buyer audiences • Define buyer personas and target account segments • Identify budget owners, decision makers, and influencers at target organizations • Grow contact lists using verified sources and research • Develop personalized messaging tailored to each audience and subsidiary • Convert proprietary physician-network and health-system relationship data into qualified conversations through referrals and warm introductions • Run multi-channel outbound sequences across email, LinkedIn, and other social and digital channels • Design outreach sequences, messaging frameworks, and follow-up strategies • Test and refine messaging to improve reply rates, positive-reply rates, and pipeline contribution • Operate outreach technology stacks, including sequencing platforms and Sales Navigator • Integrate outreach technology with CRMs and recommend advanced tools • Use AI-assisted research and personalization with human review and M3 brand standards • Coordinate email deliverability activities including authentication, IP warming, sender reputation, inbox placement testing, list hygiene, and sender-requirement compliance • Report weekly on placement, reply rates, positive-reply rates, and pipeline sourced by subsidiary and persona • Scale successful outreach strategies across M3 subsidiaries

🎯 Exigences

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience • 7+ years in B2B digital outreach, demand generation, or sales development • At least 3 years owning persona-based marketing for outbound revenue generation • Demonstrated success reaching senior decision makers at complex B2B organizations • Hands-on experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences • Experience with LinkedIn Sales Navigator, contact enrichment and verification tools, and CRM integration • Experience supporting or consulting for multiple business units, clients, or brands with distinct customers • Ability to identify and verify budget owners, decision makers, and influencers • Strong writing skills adaptable by persona and subsidiary brand • Ability to use AI tools for research, personalization, and testing • Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service • Ability to independently manage several concurrent programs and report clearly to sales and marketing leaders • Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards • Preferred: experience reaching senior decision makers in healthcare or health systems, or selling recruitment, staffing, or physician placement services • Preferred: knowledge of email authentication including SPF, DKIM, DMARC, and BIMI • Preferred: experience with domain and IP warming, reputation monitoring, inbox placement testing, and deliverability monitoring tools • Preferred: certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator

🏖️ Avantages

• Remote work opportunity • Opportunity to work with a Japanese global leader in healthcare technology and research solutions • Exposure to global subsidiaries and teams across the US, Asia, and Europe • Work with proprietary physician network and health-system relationship data • Use of AI-assisted research and personalization tools

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