Vertical Marketing Manager

🕒 il y a 1 mois

🌐 États-Unis, Canada – Distant

🇺🇸 États-Unis – Télétravail 🇨🇦 Canada – Télétravail

💵 $160 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Array

Site WebLinkedInTous les Emplois

51 - 200 employés

💳 Fintech

🤝 B2B

Fintech • B2B

Array est une plateforme d'innovation financière qui aide les marques numériques, les institutions financières et les fintechs à commercialiser plus rapidement des produits grand public convaincants. Notre gamme d'offres en marque blanche aide nos partenaires à générer des revenus, à augmenter l'engagement, et à permettre à des millions de consommateurs d'atteindre leurs objectifs financiers.

Description

• Define and execute a vertical marketing strategy for the assigned GTM Pod • Develop ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion • Build personalized messaging frameworks by account tier, persona, and pain point • Partner with Product, Data, and Marketing to embed differentiated data and insights into account narratives • Translate complex, data-rich capabilities into industry-specific messaging for economic buyers and technical stakeholders • Deliver field-ready enablement including decks, playbooks, battlecards, ROI tools, and customer stories • Use AI tools to think, build, and ship faster • Build and execute personalized campaigns that generate qualified pipeline from priority accounts • Increase vertical awareness and position Array as the standard for embedded financial wellness, identity, and privacy products • Coordinate integrated campaigns across email, webinars, paid and organic channels, outreach, and in-person experiences • Partner with RevOps to define success metrics, analyze performance, and iterate campaigns • Act as vertical marketing owner during planning cycles and QBRs • Influence Product, Sales, Data, RevOps, and Marketing stakeholders to commercialize new capabilities • Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth • Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions • Report to the Senior Partner, Marketing

🎯 Exigences

• 5+ years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing experience in high-growth SaaS, fintech, financial services, or adjacent environments • Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives • Hands-on experience building personalized, account-level messaging and running 1:1 / 1:few ABM programs • Strong ability to translate complex, data-centric technology into clear, compelling industry narratives • Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority • Analytical rigor and experience tying marketing programs to business outcomes • Strong project management skills and ability to drive multiple initiatives simultaneously in a fast-paced environment • Instinctive use of AI to accelerate work • Must be located in the USA or Canada

🏖️ Avantages

• Incentive Stock Option (ISO) grant, subject to Board approval • Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents • Unlimited PTO and sick leave + 14 company holidays • 100% 401k match up to 4% with immediate vesting • Generous and competitive parental leave for all parents • $1,000 desk setup subsidy for remote office • $100/month subsidy for wifi/cell phone expenses • Summer Fridays (half-day Fridays) typically from late May to the end of August • Commuter benefits for those who choose to go into the New York City or San Francisco office spaces

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