Senior Marketing Manager, Hospitality – Textile Services

Emploi pas sur LinkedIn

🔥 il y a 5 heures

🌐 États-Unis, Royaume-Uni – Distant

🇺🇸 États-Unis – Télétravail 🇬🇧 Royaume-Uni – Télétravail

🤠 Texas – Distant

🤠 Texas – Remote

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 19%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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ASSA ABLOY Opening Solutions

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10 000+ employés

🏗️ Construction

🏥 Santé

🏭 Fabrication

Construction • Healthcare • Manufacturing

ASSA ABLOY Opening Solutions est un leader dans le domaine de la technologie de sécurité, spécialisé dans le développement et la production de systèmes de verrouillage mécaniques et électromécaniques, de solutions de contrôle d'accès, et de systèmes de verrouillage pour divers bâtiments résidentiels, commerciaux et publics. L'entreprise est reconnue pour ses produits innovants qui garantissent sécurité et confort, répondant aux besoins diversifiés allant des établissements de santé aux institutions éducatives. Avec une gamme complète de solutions, ASSA ABLOY assure le déplacement sécurisé et fluide des personnes, des biens et des informations à travers de nombreux secteurs.

Description

• Own the annual marketing strategy and operating plan for Textile Services • Translate business priorities into campaigns, assets, and execution plans • Partner with Sales, Product Management, Business Development, the VP of Textile Services, and regional teams • Build understanding of hotel operations and the linen ecosystem • Shape customer segmentation, account-based priorities, and channel/partner marketing • Lead, coach, and develop marketing professionals • Develop and run integrated digital, email, social, content, webinar, event, and partner campaigns • Create and improve web content, landing pages, email journeys, social content, lead magnets, and campaign reporting • Lead customer videos, case studies, testimonials, product demonstrations, and thought leadership projects • Establish campaign dashboards and lead-management processes with Sales • Manage agencies, freelancers, production partners, vendors, budgets, timelines, and quality standards • Develop messaging and value propositions for hospitality, laundry, linen rental, and linen supply audiences • Create sales enablement materials including pitch decks, solution brochures, ROI tools, use cases, competitive positioning, proposal content, and customer references • Support launches and adoption campaigns for linen management, uniform management, RFID hardware, and tags • Build co-marketing and referral programs with strategic partners • Monitor hospitality, laundry, linen market trends, customer pain points, competitive activity, and buyer dynamics • Use customer and campaign insights to improve positioning, targeting, content, and investment decisions • Strengthen market visibility through events, trade media, webinars, customer advocacy, and industry communities • Manage marketing budgets, vendors, and project performance to deliver measurable commercial impact

🎯 Exigences

• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline; equivalent relevant experience may be considered • Minimum 6 years of experience in B2B marketing, demand generation, integrated marketing, or business unit marketing • Demonstrated success developing and executing marketing programs that support revenue growth and pipeline generation • Experience marketing into hospitality is required • Experience with hotel operators, ownership groups, management companies, or hotel technology/services is ideal • Experience in commercial laundry, linen rental, linen/textile supply, laundry equipment, or a closely related operational-services market is strongly preferred • Proven ability to market complex solution sales with long buying cycles and multiple stakeholders • Experience with RFID, SaaS/software, automation, or operational technology is a plus • Hands-on digital marketing programs and content projects, including video or other multimedia production • Experience managing external agencies, freelancers, and vendors • Direct people leadership is preferred but not required • Applicants must be currently and legally authorized to reside and work in the hiring country • Immigration sponsorship is not available • International relocation or remote work arrangements outside of the hiring country will not be considered

🏖️ Avantages

• Competitive salary and rewards package • Competitive benefits and annual leave offering, allowing for work-life balance • Flexible work environment • Extensive career development opportunities and resources • Training and development opportunities • Regular feedback • Global team environment • Diverse, inclusive workplace culture • Disability accommodations during the application process or for essential job functions

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