VP, Engagement Strategy

Emploi pas sur LinkedIn

🕒 il y a 3 jours

🇺🇸 États-Unis – Télétravail

💵 $170 000 - $205 000 / an

⏰ Temps Plein

🔴 Expert

👔 Vice-président

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Avalere

Site WebLinkedInTous les Emplois

201 - 500 employés

⚕️ Assurance santé

☁️ SaaS

Healthcare Insurance • Consulting • SaaS

Avalere est une société de conseil en santé fondée en 2000, en partenariat avec les principales entreprises de sciences de la vie, les régimes de santé, les prestataires et les investisseurs. Elle offre des analyses objectives, des perspectives équilibrées et des solutions innovantes basées sur les données pour relever les défis complexes du secteur de la santé. Avalere se spécialise dans des services tels que l'accès au marché, HEOR, la recherche centrée sur le patient, la science de la mise en œuvre, l'évaluation et la diligence raisonnable. Elle opère dans le cadre d'Avalere Health, consacrant ses efforts à aider ses clients dans les secteurs des sciences de la vie, des régimes de santé, des prestataires et du capital-investissement à anticiper et à s'adapter aux tendances de l'industrie. La société offre des perspectives sur les politiques de santé fédérales et étatiques et assiste les clients pour s'adapter aux changements de l'environnement législatif et réglementaire.

Description

• Lead end-to-end engagement strategy across key accounts, owning direction, quality of output, and overall impact • Translate brand strategy into omnichannel engagement plans, activation strategies, experience maps, content matrices, and channel-specific content guidance • Lead engagement planning, activation, and measurement across patient journeys, ensuring strategies are grounded in audience needs, behaviors, and decision-making pathways • Develop brand ecosystem and experience strategies that define how touchpoints, content, and channels work together across the full engagement journey • Partner cross-functionally with Brand Strategy, Creative, Medical/Scientific, Media, Account, Analytics, and other teams to integrate strategy and bring engagement plans to life • Apply platform, channel, and performance insights to optimize activations against defined success metrics • Identify growth opportunities and innovative engagement approaches that improve audience connection, brand affinity, and business impact • Manage, mentor, and develop senior and junior strategists, providing clear direction and feedback

🎯 Exigences

• 8+ years of experience in engagement strategy, digital strategy, omnichannel strategy, experience planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry • Proven ability to independently lead engagement strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish • Experience developing engagement strategies, omnichannel plans, brand ecosystems, experience maps, activation briefs, content matrices, and channel-specific content strategy • Experience applying audience and behavioral insights, including segmentation, personas, channel behaviors, engagement patterns, platform insights, and decision-making pathways • Skilled at translating strategic inputs into actionable engagement plans that connect messaging, content, tactics, and channels across the patient experience • Collaborative cross-functional leader with the ability to partner effectively across disciplines and guide teams toward aligned outcomes • Comfortable operating with autonomy, managing ambiguity, leading client discussions, and maintaining accountability for engagement quality, performance, and client impact

🏖️ Avantages

• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested) • Life insurance • Disability coverage • Medical, dental, and vision plans • Flexible working arrangements including hybrid and remote work • Option to work from anywhere across the globe two weeks each year • 20 vacation days plus one personal well-being day • Recognise 9 public holidays • Gifted end-of-year holidays • Early Summer Friday finish in June, July, and August • Free counselling through our employee assistance program • Personalized health support • Enhanced maternity, paternity, family leave, and fertility policies • Continuous opportunities for professional development with on-demand training • Support for global mobility opportunities