Senior Manager, Experience Optimization

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $130 000 - $150 000 / an

⏰ Temps Plein

🟠 Senior

👔 Manager

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Axios

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2017

💼 Conseil

📣 Marketing

📱 Médias

Consulting • Marketing • Media

Axios est une entreprise de médias qui propose des actualités et des analyses à travers diverses plateformes, y compris des newsletters, des organes de presse locaux et du contenu exclusif pour les professionnels. Elle couvre un large éventail de sujets tels que la politique, la réglementation, les affaires, la technologie, la santé et l'énergie, fournissant des reportages et des analyses approfondis. En se concentrant sur des récits rapides, concis et percutants, Axios vise à rendre l'actualité plus accessible et engageante pour son audience. Ses offres incluent des newsletters quotidiennes gratuites comme Axios AM et Axios Pro, ainsi que des événements et des discussions en direct.

Description

• Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products. • Lead experimentation across offers, messaging, templates, and access rules to improve conversion. • Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance. • Establish conversion benchmarks, reporting, and scalable optimization processes across the business. • Design and execute experiments across landing pages, lead generation, and first-party data capture. • Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization. • Build and maintain a prioritized experimentation roadmap. • Optimize conversion experiences for SEO, GEO, and AI-driven traffic. • Own onsite audience segmentation and personalization in Segment across web and email. • Partner with Product, Editorial, Revenue, Analytics, Design, and Marketing on growth initiatives. • Manage external vendor and internal stakeholder relationships while driving a shared optimization roadmap. • Champion experimentation by documenting learnings, sharing insights, and scaling best practices. • Increase subscription and registration conversion rates, improve first-party data capture, create seamless onsite experiences, and build cross-functional partnerships.

🎯 Exigences

• 6+ years of experience in conversion rate optimization (CRO), growth marketing, growth product, or digital experience optimization • Proven success improving conversion through A/B testing and experimentation • Experience with subscription, membership, or digital media businesses • Hands-on experience with paywall or subscription platforms; Piano preferred • Strong analytical skills, including funnel analysis, experimentation, and performance measurement • Experience with marketing technology platforms such as Segment, Braze, Sailthru, or similar tools • Excellent cross-functional collaboration and stakeholder management skills • Ability to develop AI literacy and use AI tools to enhance productivity, creativity, and efficiency

🏖️ Avantages

• 401(k) with employer match • Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network • Employer Health Savings Account (HSA) contribution for the high deductible health plan option • Dental and vision coverage • Primary caregiver 12-week paid leave • Generous vacation policy, plus holidays • One mental health day per quarter • Annual learning and development stipend • $100 monthly work-from-home stipend • Tele-mental health services through Headspace • OneMedical membership, including telehealth services • Personal health advocacy resources through HealthAdvocate • Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility • Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies • Increased work flexibility for parents and caretakers • Virtual company-sponsored social events • A strong and positive work environment • A commitment to an open, inclusive, and diverse work culture