E-Commerce Manager

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Bask and Lather Co

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2020

💄 Beauté

🛍️ eCommerce

Beauty • eCommerce

Bask and Lather Co est une marque de soins capillaires en vente directe, spécialisée dans les traitements naturels et biologiques pour le cuir chevelu et les cheveux, conçus pour favoriser la croissance des cheveux, renforcer les mèches et traiter des problèmes tels que l'alopécie, l'amincissement et la perte des bordures. Cette entreprise basée sur Shopify vend une gamme de produits, y compris des stimulateurs de cuir chevelu, des élixirs capillaires, des soins pour barbe, des contrôles des bordures, ainsi que des kits et ensembles pour différents types de cheveux (y compris les cheveux 4C et bouclés), et propose des ressources éducatives comme un quiz sur le type de cheveux et des résultats avant-après. La marque met l'accent sur des ingrédients biologiques, le storytelling centré sur son fondateur, et la distribution eCommerce avec des offres groupées, des abonnements et des options de paiement différé.

Description

• Oversee daily, weekly, and monthly performance of Shopify Plus, including homepage, PDPs, collections, navigation, and site merchandising • Site update execution, including content changes, product launches, bundles, pricing updates, and promotional logic • Ensure site accuracy, brand consistency, and operational readiness across all storefronts • Partner with Operations to ensure inventory visibility, availability logic, and sell-through alignment • CRO execution across Shopify and key landing pages • Analyze user behavior using tools such as GA4, Triple Whale, Hotjar, and Shopify analytics • Prioritize CRO opportunities related to PDP structure, messaging, imagery, social proof, bundling, upsells, and checkout flow • Run structured A/B tests and iterative experiments focused on improving conversion, AOV, and revenue per session • Translate insights into clear action plans and measurable results • Execute on-site merchandising strategy tied to campaigns, launches, and seasonal moments • Execute all promotional setups, QA, and post-launch validation. Including discounting, bundles, gifts with purchase, and exclusives • Ensure flawless execution for high-impact moments such as BFCM, product launches, TikTok traffic spikes, and PR moments • Build and maintain promotion readiness checklists and timelines • Partner with Amazon, TikTok Shop, and Walmart stakeholders to ensure consistency in brand presentation and offer strategy • Support marketplace CRO efforts by optimizing listings, imagery, copy, and bundles in partnership with relevant channel owners • Monitor cross-channel performance trends and identify opportunities to improve funnel efficiency • Work closely with Head of Growth on traffic quality, landing page strategy, and funnel performance • Partner with Retention to align PDPs, bundles, and on-site messaging with email, SMS, and subscription strategies • Collaborate with Creative and Brand teams to ensure CRO insights inform content and asset development • Serve as the internal owner of all e-commerce performance reporting and insights

🎯 Exigences

• 5–8+ years of hands-on e-commerce experience, with deep Shopify expertise • Experience managing high-volume DTC brands with fast execution cycles • Familiarity with Amazon Seller Central and TikTok Shop preferred • Proven track record owning CRO strategy and delivering measurable conversion improvements • Strong analytical skillset with fluency in GA4, Shopify analytics, Triple Whale, and user behavior tools • Detail-oriented with excellent organizational and communication skills • Experience working in a fast-paced, product-driven environment • Self-starter comfortable operating independently in a founder-led, high-growth environment • Strong judgment, attention to detail, and operational rigor • Nice to have; HTML, CSS, JS experience.

🏖️ Avantages

• Medical Insurance- (Health, Dental, Vision) • Paid Time Off • 401K • Plum Benefits • Discounts • Career growth opportunities within a rapidly expanding company