Senior Growth Marketing Specialist

🕒 il y a 12 jours

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Baylor Genetics

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 1978

🧬 Biotechnologie

🔬 Science

Biotechnology • Science

Baylor Genetics est un laboratoire de génomique clinique et de diagnostics de précision affilié au Baylor College of Medicine qui offre des services complets de test génétique et d'interprétation. L'entreprise propose le séquençage complet du génome et de l'exome entier, l'analyse chromosomique par microarray, des tests mitochondriaux, la pharmacogénomique et des dosages spécialisés, accompagnés de conseils génétiques, de soutien pour les prestataires et de ressources pour l'assurance/paiement. Baylor Genetics soutient les prestataires de soins de santé, les chercheurs et les familles grâce à une interprétation améliorée par l'IA, une intégration de données multimodales et des services cliniques et de laboratoire de bout en bout.

Description

• Execute integrated, multi-channel demand generation campaigns aligned to commercial pipeline and revenue objectives • Build and launch campaigns across email, nurture programs, webinars, paid media, retargeting, ABM, and digital channels • Support always-on campaign execution strategies designed to drive engagement, pipeline acceleration, and conversion • Coordinate campaign timelines, deployment, and execution across internal stakeholders and agency partners • Ensure campaigns are aligned to funnel stages, segmentation strategies, and target audience priorities • Execute ABM programs focused on strategic enterprise and high-priority target accounts • Monitor engagement trends and campaign performance across target accounts • Operate and execute campaigns within marketing automation and Martech platforms including Pardot, Demandbase, Mutiny, Salesforce, and related technologies • Prepare campaign performance reports, dashboards, and insights for Growth Marketing and commercial leadership • Partner with Product Marketing on positioning, messaging, GTM priorities, and campaign alignment.

🎯 Exigences

• Bachelor’s degree in Marketing, Business, Communications, or related field • 5–8+ years of experience in growth marketing, demand generation, digital marketing, or B2B pipeline marketing • Proven experience executing integrated marketing campaigns with measurable pipeline impact • Strong experience with marketing automation and Martech platforms including Pardot, Salesforce, Demandbase, Mutiny, HubSpot, Marketo, or similar technologies • Experience supporting ABM strategies, nurture programs, and funnel-based campaign execution • Strong understanding of lead lifecycle management, marketing attribution, and pipeline reporting • Experience managing digital campaign channels including email, webinars, paid media, retargeting, and nurture programs • Strong analytical, organizational, and project management skills • Excellent communication and cross-functional collaboration abilities.

🏖️ Avantages

• Health insurance • 401(k) matching • Flexible work arrangements • Paid time off • Professional development opportunities