Principal Account Manager – Measurement and ROI Strategy

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $130 000 - $140 000 / an

⏰ Temps Plein

🔴 Expert

💰 Responsable de comptes

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Bazaarvoice

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2005

🛍️ eCommerce

📣 Marketing

🤝 B2B

💰 €6 700 000 Post-IPO Equity en 2012-11

eCommerce • Marketing • B2B

Bazaarvoice est une plateforme de contenu généré par les utilisateurs (UGC) de premier plan qui connecte les marques et les détaillants avec les voix de leurs clients. En exploitant l'UGC tout au long du parcours consommateur, Bazaarvoice améliore l'expérience d'achat et stimule les ventes grâce à de véritables avis clients, des contenus sur les réseaux sociaux et un marketing ciblé. La société propose une gamme de solutions comprenant l'échantillonnage de produits, le commerce social, les évaluations et avis, et la syndication de la distribution visant à améliorer la satisfaction et la fidélité des clients. Grâce à son moteur HarmonyAI et à Bazaarvoice Vibe, la société optimise les chaînes d'approvisionnement en contenu et permet aux marques de tirer parti du pouvoir du marketing de créateurs. Reconnue par plus de 13 000 marques dans le monde, Bazaarvoice aide les entreprises à se développer à l'échelle mondiale, à améliorer les pages de détails des produits et à augmenter les taux de conversion grâce à des informations exploitables et des points de référence concurrentiels.

Description

• Co-create comprehensive business plans with strategic partners, aligning data-driven insights with their revenue, growth, and operational goals. • Serve as the trusted, executive-level point of contact for top enterprise accounts. Elevate everyday conversations from tactical campaign delivery to high-impact business outcomes. • Co-lead Executive Business Reviews and strategic planning sessions, developing compelling narratives that connect program outcomes to the partner's broader goals. • Independently pull, aggregate, and validate disparate datasets from internal databases. • Measure the direct financial and brand ROI of sampling and creator campaigns. • Act as the internal architect for how we measure success. Master our proprietary ROI frameworks while proactively partnering with product marketing on competitor methodologies, A/B testing models, and market trends to ensure our tracking infrastructure remains best-in-class. • Design and monitor rigorous client success metrics, usage trackers, and data scorecards to track performance against shared partnership goals. • Partner closely with Sales and Account Management leadership on account planning, whitespace identification, and deal shaping to drive renewal/rebuy strategy. • Serve as the primary insights stakeholder to Product and Engineering teams. Translate complex partner reporting needs into precise technical requirements and specifications to automate and scale our data pipelines and internal ROI dashboards. • Package complex data into clear, concise, and visually compelling presentations/dashboards to be shared directly with clients. • Participate in strategic client meetings to present data findings, answer technical methodologies questions, and demonstrate product value.

🎯 Exigences

• Deep understanding of market research, consumer trends, and brand marketing • Deep analytical expertise with experience in gathering and interpreting data from numerous resources. • Very proficient with Excel, Powerpoint, Google Analytics, Postico, and Amazon Web Services • Superior organizational skills and attention to detail • Strong and effective communication, both written and verbal, with excellent presentation skills. • Experience with Database reporting and data visualization tools. • Excellent teamwork and interpersonal skills with a proven record of building strong relationships with key stakeholders. • Demonstrated thought-leadership with proven ability to influence strategies and achieve goals. • Desire to work in a fast-paced, ever-changing and sometimes ambiguous environment. • Must be driven, resourceful, curious, and a fast learner. • Ability to translate raw datasets into clean, digestible charts and scorecards. • Translating technical metrics (e.g., click-through rates, sentiment, impressions) into business value/revenue outcomes for the client.

🏖️ Avantages

• Commitment to diversity and inclusion • Equal employment opportunities (EEO) • Flexible work arrangements • Professional development opportunities