Senior Global Marketing Manager – Enteric, HAI

Emploi pas sur LinkedIn

🕒 il y a 2 mois

🦀 Maryland – Distant

🦀 Maryland – Remote

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 40%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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BD

Site WebLinkedInTous les Emplois

10 000+ employés

Fondée en 1897

🏥 Santé

🏭 Fabrication

⚕️ Assurance santé

💰 €24 000 000 Grant en 2020-07

Healthcare • Manufacturing • Healthcare Insurance

BD (Becton, Dickinson and Company) est une société mondiale de technologie médicale dédiée à l'avancement de la santé dans le monde. Elle se concentre sur le développement de technologies, services et solutions innovants pour améliorer la sécurité et l'efficacité des soins de santé. BD propose une large gamme de produits, y compris des solutions de gestion des médicaments, des solutions chirurgicales, le dépistage du cancer du col de l'utérus, des systèmes d'administration de médicaments, et des services de laboratoire. L'entreprise est également impliquée dans la gestion des risques d'infection et fournit des informations cliniques avancées pour améliorer les résultats des patients. Avec un engagement en faveur de la durabilité de la santé mondiale et des investissements sociaux, BD est un leader en matière de technologie et services de santé à l'échelle mondiale.

Description

• Defines, evolves, and communicates the global marketing strategy for Enteric and HAI, informed by market trends, customer needs, competitive dynamics, and portfolio priorities. • Owns portfolio planning and execution for Enteric and HAI, including strategic priorities, annual marketing plans, launch readiness, and downstream commercialization support. • Partners closely with regional marketing and commercial teams to align global strategy with local market needs, enabling strong execution and adoption across priority geographies. • Develops differentiated value propositions, messaging, and content that clearly articulate the clinical, operational, and economic value of the Enteric and HAI portfolio. • Supports global campaigns, market development initiatives, and customer engagement programs to build awareness and accelerate growth in Enteric and HAI testing markets. • Collaborates across Medical Affairs, Market Access, Public Health, Product Management, R&D, and Commercial teams to ensure aligned execution and strong cross-functional partnership. • Leads development of marketing tools and programs such as campaign assets, sales enablement materials, customer-facing content, webinars, and portfolio playbooks. • Provides strategic input into portfolio strategy, business cases, and annual strategic reviews, using market data and customer insights to identify growth opportunities and priorities. • Monitors market trends, competitive activity, and customer needs across Enteric and HAI to inform strategy, positioning, and execution decisions. • Measures and reports on business and marketing performance, including campaign impact, portfolio growth, and key performance indicators, and recommends actions to improve results. • Builds strong collaborative relationships across functions and regions, acting as a trusted marketing partner to help drive focus, alignment, and execution.

🎯 Exigences

• Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, or Business. • 5+ years of experience in global or regional strategic marketing, product marketing, or product management within IVD, diagnostics, medical devices, or life sciences. • Experience in infectious disease, microbiology, or diagnostics marketing strongly preferred. • Proven experience working cross-functionally to develop accurate, compliant, and impactful commercial materials, including customer messaging, campaign content, sales tools, and portfolio support materials. • Solid understanding of regulated healthcare environments, including promotional vs. non-promotional boundaries, medical review processes, and compliance standards. • Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer-focused marketing strategies that drive adoption and trust. • Experience working across global or multi-regional markets, incorporating local clinical practices, regulatory considerations, and customer needs.

🏖️ Avantages

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Professional development opportunities